Social Media and Digital Marketing

A.Y. 2016/2017
Lesson for
9
Max ECTS
60
Overall hours
Language
Italian
Learning objectives
Il corso si propone di formare le capacità analitiche necessarie alla definizione di un piano di social media e digital marketing unitamente alle competenze applicative utili a gestire in modo integrato i diversi strumenti operativi a supporto della sua implementazione.

Course structure and Syllabus

Active edition
Yes
Responsible
Lessons: 60 hours
Professor: Ganzaroli Andrea
ATTENDING STUDENTS
Syllabus
1. Foundations of social media marketing
a. Social and digital media
b. Strategic planning with social media
c. Social consumers
d. Digital communities
2. The four zones of social media
a. Social community
b. Social publishing
c. Social entertainment
d. Social commerce
3. Measuring the social and digital media
a. Social media for consumer insights
b. Social and digital media metrics
NON-ATTENDING STUDENTS
Syllabus
1. Foundations of social media marketing
a. Social and digital media
b. Strategic planning with social media
c. Social consumers
d. Digital communities
2. The four zones of social media
a. Social community
b. Social publishing
c. Social entertainment
d. Social commerce
3. Measuring the social and digital media
a. Social media for consumer insights
b. Social and digital media metrics
Lesson period
First trimester
Lesson period
First trimester
Assessment methods
Esame
Assessment result
voto verbalizzato in trentesimi
Professor(s)
Reception:
Until the end of november: wednesday from 10.30 am to 1 pm
DEMM - Room 20