English

A.Y. 2015/2016
9
Max ECTS
60
Overall hours
SSD
L-LIN/12
Language
English
Learning objectives
Nel contesto disciplinare del corso di laurea in Comunicazione e Società, l'insegnamento di Lingua Inglese si propone di consolidare ed espandere le competenze linguistiche di base - in particolare la conoscenza grammaticale, l'uso di lessico appropriato ai contesti d'uso e le abilità di lettura - alla luce dei potenziali sbocchi professionali dei futuri laureati in vari settori della comunicazione pubblica e privata e della possibilità di proseguire gli studi in corsi di laurea magistrale, nazionali ed internazionali.
In questa prospettiva, il programma del corso investiga l'ambito del discorso dei media, sia tradizionali che nuovi, nella convinzione che i testi mediatici rappresentino, per generi e linguaggi, un'area di grande attualità ove maturare le nuove competenze critiche e linguistiche richieste dalle contemporanee pratiche di significazione.
Expected learning outcomes
Undefined
Course syllabus and organization

Single session

Lesson period
First trimester
Unità didattica 1
Course syllabus
New Media Literacies
Literacy in the Information Age. Media discourse and critical thinking.
A definition of multimodality. Verbal and visual strategies in media texts. New digital genres and social networks.
Revision and consolidation of specialized lexis and language structures.

BIBLIOGRAPHY
1. A selection of articles that will be uploaded to the course website on Ariel2 (http://ariel.unimi.it) at the beginning of lessons.
2.Paganoni, Maria Cristina (2012). Online Branding from Hybrid Ads to Corporate Tweets. In Campagna, Sandra / Garzone, Giuliana / Ilie, Cornelia / Rowley-Jolivet, Elizabeth (eds) Evolving Genres in Web-mediated Communication. Berna: Peter Lang, 311-330.
3. Nettle, Mark and Hopkins, Diana (2003). Developing Grammar in Context. Cambridge: Cambridge University Press.
4.All teaching materials made available on the course website on Ariel2.
Unità didattica 2
Course syllabus
Place Branding
Module 2 will analyse discourses and practices of place branding, introducing the essential domain-specific vocabulary, reviewing grammar and developing linguistic structures.

BIBLIOGRAPHY
1.A selection of articles that will be uploaded to the course website on Ariel2 (http://www.unimi.it) at the beginning of lessons.
2. Anholt, Simon (2008). Place Branding: Is It Marketing, or Isn't It?. Place Branding and Public Diplomacy, 4,10, 1-6.
3. Flowerdew, John (2004). The Discursive Construction of a World-Class City. Discourse and Society, 15, 5, 579-605.
4. Paganoni, Maria Cristina (2015). City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality. Basingstoke and New York: Palgrave Macmillan.
5. All teaching materials made available on the course wesbite on Ariel2.
Unità didattica 3
Course syllabus
City Branding and Rebranding
Module 3 will dedicate special attention to the promotional strategies of place branding (nations and cities), focusing on a few significant case studies.



BIBLIOGRAPHY
1. A selection of articles that will be uploaded to the course website on Ariel2 (http://www.unimi.it) at the beginning of lessons.
2. Paganoni, Maria Cristina (2015). City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality, Basingstoke and New York, Palgrave Macmillan.
3. All teaching materials made available on the course wesbite on Ariel2.
Unità didattica 1
L-LIN/12 - LANGUAGE AND TRANSLATION - ENGLISH - University credits: 3
Lessons: 20 hours
Unità didattica 2
L-LIN/12 - LANGUAGE AND TRANSLATION - ENGLISH - University credits: 3
Lessons: 20 hours
Unità didattica 3
L-LIN/12 - LANGUAGE AND TRANSLATION - ENGLISH - University credits: 3
Lessons: 20 hours