Management and marketing

A.Y. 2015/2016
6
Max ECTS
64
Overall hours
SSD
AGR/01
Language
Italian
Learning objectives
Undefined
Expected learning outcomes
Undefined
Course syllabus and organization

Single session

Responsible
Lesson period
Second semester
Unità didattica: Economia e gestione dell'impresa agro-alimentare
Course syllabus
Development of industrial organizations
The firms: definitions, nature and aim
The costs and cost accounting
Essential of management: monitoring and control
Business accounting
Break Even Point and differential costs analysis
Unità didattica: Marketing dei prodotti di orgine animale
Course syllabus
The evolution of a business
Representing a business as a system
Definition of marketing
Control and planning process
Asset management
Investment management
Marketing tools and strategy
The product
The advertising
The merchandising
Promotions
The distribution
The price
Marketing Information System
Unità didattica: Economia e gestione dell'impresa agro-alimentare
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL - University credits: 3
Practicals: 16 hours
Lessons: 16 hours
Professor: Demartini Eugenio
Unità didattica: Marketing dei prodotti di orgine animale
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL - University credits: 3
Practicals: 16 hours
Lessons: 16 hours
Professor: Chiodi Giovanni