Advertising strategy

A.Y. 2017/2018
9
Max ECTS
60
Overall hours
SSD
SPS/08
Language
English
Learning objectives
The aim of this course is to introduce the students to some of the major issues involving advertising and to explore and illustrate its underlying principles and practices. By the end of the course students should be able to understand the discussions between supporters and critics, analyze advertising's social and cultural consequences, evaluate the industry's ethical conduct and regulatory issues, examine past and current advertising messages and the strategies behind them.
Expected learning outcomes
Undefined
Course syllabus and organization

Single session

Responsible
Lesson period
First trimester
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION - University credits: 9
Lessons: 60 hours
Professor(s)
Reception:
Wednesday 11:30-14:30 (please, send an email to book an appointment)
Room 14