The aim of this course is to introduce the students to some of the major issues involving advertising and to explore and illustrate its underlying principles and practices. By the end of the course students should be able to understand the discussions between supporters and critics, analyze advertising's social and cultural consequences, evaluate the industry's ethical conduct and regulatory issues, examine past and current advertising messages and the strategies behind them.
Expected learning outcomes
Lesson period: First trimester
(In case of multiple editions, please check the period, as it may vary)