Business economics and marketing

A.Y. 2018/2019
6
Max ECTS
64
Overall hours
SSD
AGR/01
Language
Italian
Learning objectives
The course aims to provide the student with the concepts to understand the organizational functioning and the analysis of costs and revenues of the private compaies and introduce the foundations for the development of a successful business strategy through the application of the principles of marketing. The theoretical lessons are accompanied by a substantial part of exercises focused on business case studies.
Expected learning outcomes
Undefined
Course syllabus and organization

Single session

Responsible
Lesson period
First semester
ATTENDING STUDENTS
Course syllabus
Economics and business organization
The nature and the economic purpose of a business company
The organizational structure and the classification of business companies
The financial statements: purpose and structure
Balance Sheet & Income Statement
Accounting principles
Budget analysis - Overview
Reclassification and Indices
Marketing and business strategy
The strategic corporate governance
Strategy as a model for researching business success
Strategic analysis of the external environment
The construction of competitive advantage
Innovation and strategy
Marketing
The role of operational marketing
The marketing process
Strategic marketing
Operational marketing

Practical exercitation for international student - Please send an email to the lecturer at the beginning of the course
NON-ATTENDING STUDENTS
Course syllabus
Identical to the one for attending students with the exception of exercises, for doubts contact the teacher through the FORUM of the Ariel educational site.
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL - University credits: 6
Practicals: 32 hours
Lessons: 32 hours
Professor: Demartini Eugenio