The aim of the workshop is to offer an overview of the traits that characterize communication from the advent of the internet and new media. Through individual and group exercises, students will become familiar with some digital communication trades (content creation, community management) and experience content creation to animate B2C websites and social channels.
Expected learning outcomes
The workshop aims to lead participants in the acquisition of necessary knowledge about the forms of digital communication. By the end of the course students will learn about the main activities carried out by a digital newsroom and will have available storytelling tools, visualtelling, target study, and a design of schedules in order to design a digital communication campaign.
Lesson period: First semester
(In case of multiple editions, please check the period, as it may vary)
Students will be offered an overview on the main activities of a digital editorial team. They will become familiar with storytelling, visualtelling, target identification, scheduling, in order to design a digital communication campaign.
Prerequisites for admission
Students should be interested in web and social media communication.
Each lesson consists of a short presentation, followed by an individual or collective practical activity. Attendance to the lessons is compulsory (it is possible to skip one lesson out of ten).
During the class, students will be shown slides with examples of digital communication strategies, taken from the web, in order to investigate various topics:
- Writing for the web - Target and personas - Storytelling - Visualtelling - scheduling
Assessment methods and Criteria
The final examination consists of designing and presenting a digital communication campaign based on a brief given during the course. This being a workshop, grades are not to be assigned.