Empirical Surveys and Causal Experiments in Consumer Research

A.Y. 2020/2021
Course offered to students on the PhD programme in
Overall hours
Lesson period
May 2021
Lead instructor: Eugenio Demartini
The course provides students with the understanding of online survey methods and of the basis of empirical and experimental consumer analysis.
At the end of the classess students will have the basical tools to: (1) construct a basic emprical online survey to estimate consumers' perception of a retail products; (2) propose an original online experiment aimed at changing consumers' opinion towards a retail product.
The course includes theoretical lessons on survey methods and practical exercitations including the use of Qualtrics XM software (creation of on-line survey and experiments) and SPSS (data analysis) through a case studies. The examination consists in the evaluation of a group assignment including:
(1) the development an original research idea;
(2) the creation of an on-line questionnaire on Qualtrics;
(3) the collection of original data; and,
(4) the analyzis of the data.
Assessment methods
Giudizio di approvazione
Assessment result
superato/non superato
How to enrol


The course enrolment deadline is usually the 25th day of the month prior to the start date. More specifically:

  • for courses starting in September 2021, until 30 August 2021.

Deadlines for enrolment in courses of the next academic year (2021/2022) will be announced.

How to enrol

  1. Access enrolment on PhD courses online service using your University login details
  2. Select the desired programme and click on Registration (Iscrizione) and then on Register (Iscriviti)

Ignore the option "Exam session date” that appears during the enrolment procedure.


For help please contact phd@unimi.it