Public and Corporate Communication
Master programme
A.Y. 2019/2020
LM-59 - Scienze della comunicazione pubblica, d'impresa e pubblicità (EN)
The Master's Program offers a range of specializations in the professional fields of public and corporate communications, marketing, advertising and market research. It aims to provide an interdisciplinary training with a strong link to the industry and advanced tertiary in the Italian and international labour markets, and to public and political organisations.
In particular, graduates of this course will acquire:
- a thorough knowledge of the communicative and informational dynamics between systems of communication, new media and economical, social and political subjects, with particular regard to business-consumer and citizen-institutions relations;
- strong competences concerning the acquisition of multidisciplinary application skills of methodological, technological and instrumental kind for the analysis of communication systems and information;
- knowledge in matters such as the managerial responsibility related to communication processes which can be both internal and external to companies, public and social institutions, as well as policy analysis implemented by public bodies and their impact assessment.
Professional opportunities for graduates include high-profile positions in the organizations and management of public relations departments; jobs as planners and developers of institutional, corporate and marketing communications, including advertising and fashion; positions as communication strategists in public administrations, researchers and analysts in public opinion survey and market research industry; advocacy experts with companies, organizations and public or private bodies, also at international level; and political marketing consultants for parties and candidates
Application and admission: Limited enrolment with admission test.
Access to the course is subject to passing an admission test that will verify the candidate's skills in English and knowledge in the fields of: communication theories, information technology, marketing and statistics.
Highly recommended, not mandatory
Courses list
First trimester
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Social and Institutional Communication | 9 | 60 | Italian |
| Optional | |||
| Communication Methods and Techniques | 9 | 60 | Italian |
| Cross-media Communication | 9 | 60 | Italian |
| Data Analysis | 9 | 60 | Italian |
| Web communication | 9 | 60 | English |
Second trimester
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Marketing (advanced) | 9 | 60 | Italian |
| Sociology of Consumption | 9 | 60 | Italian |
Third trimester
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Advertising and Integrated Communication | 9 | 60 | Italian |
| Information, Rights and Digital Markets | 9 | 60 | Italian |
| Optional | |||
| Datafied Society | 9 | 60 | Italian |
Study plan rules
1 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | ECTS | Total hours | Language | Lesson period |
|---|---|---|---|---|
| Data Analysis | 9 | 60 | Italian | First trimester |
| Web communication | 9 | 60 | English | First trimester |
| Datafied Society | 9 | 60 | Italian | Third trimester |
2 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | ECTS | Total hours | Language | Lesson period |
|---|---|---|---|---|
| Communication Methods and Techniques | 9 | 60 | Italian | First trimester |
| Cross-media Communication | 9 | 60 | Italian | First trimester |
First trimester
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Consumer and shopping behaviour | 9 | 60 | Italian |
| Optional | |||
| Corporate Communication and Public Relations | 9 | 60 | Italian |
Undefined
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Optional | |||
| Neuromarketing | 9 | 60 | Italian |
Conclusive activities
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Final Exam | 21 | Italian | |
Study plan rules
15 - The student must obtain 9 CFU from one or more optional activities
| Courses or activities | ECTS | Total hours | Language | Lesson period |
|---|---|---|---|---|
| Corporate Communication and Public Relations | 9 | 60 | Italian | First trimester |
| Neuromarketing | 9 | 60 | Italian | Undefined |
Second trimester
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Optional | |||
| Lab: Survey Methods and Techniques | 3 | 20 | Italian |
Study plan rules
6 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also the 'Survey Methods and Techniques' Lab.
Among optional activities, students can choose also the 'Survey Methods and Techniques' Lab.
| Courses or activities | ECTS | Total hours | Language | Lesson period |
|---|---|---|---|---|
| Lab: Survey Methods and Techniques | 3 | 20 | Italian | Second trimester |
First trimester
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Digital Cultures and Communication research | 9 | 60 | English |
| Optional | |||
| Analytics for Complex Organizations | 9 | 60 | English |
| Data Analysis | 9 | 60 | English |
| Economics of communication | 9 | 60 | English |
| Web communication | 9 | 60 | English |
Second trimester
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Marketing (advanced) | 9 | 60 | English |
| Optional | |||
| Consumer culture | 9 | 60 | English |
| Digital Society | 9 | 60 | English |
| Human Resources Management | 9 | 60 | English |
| Public Opinion Research | 9 | 60 | English |
Third trimester
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Optional | |||
| Datafied Society | 9 | 60 | Italian |
| Market regulation and Business practices | 9 | 60 | English |
| Research Design | 9 | 60 | English |
Study plan rules
3 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
| Courses or activities | ECTS | Total hours | Language | Lesson period |
|---|---|---|---|---|
| Data Analysis | 9 | 60 | English | First trimester |
| Web communication | 9 | 60 | English | First trimester |
| Digital Society | 9 | 60 | English | Second trimester |
9 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | ECTS | Total hours | Language | Lesson period |
|---|---|---|---|---|
| Consumer culture | 9 | 60 | English | Second trimester |
| Public Opinion Research | 9 | 60 | English | Second trimester |
11 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | ECTS | Total hours | Language | Lesson period |
|---|---|---|---|---|
| Human Resources Management | 9 | 60 | English | Second trimester |
| Datafied Society | 9 | 60 | Italian | Third trimester |
12 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | ECTS | Total hours | Language | Lesson period |
|---|---|---|---|---|
| Economics of communication | 9 | 60 | English | First trimester |
| Research Design | 9 | 60 | English | Third trimester |
8 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | ECTS | Total hours | Language | Lesson period |
|---|---|---|---|---|
| Analytics for Complex Organizations | 9 | 60 | English | First trimester |
| Market regulation and Business practices | 9 | 60 | English | Third trimester |
First trimester
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Corporate communication | 9 | 60 | English |
Undefined
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Advertising Communication | 9 | 60 | English |
Conclusive activities
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Final Exam | 21 | Italian | |
First trimester
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Analytics for Complex Organizations | 9 | 60 | English |
| Data access and regulation | 9 | 60 | English |
| Data Analysis | 12 | 80 | English |
| Optional | |||
| Behavioural Sociology | 9 | 60 | English |
| Digital Cultures and Communication research | 9 | 60 | English |
Second trimester
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Social and political attitudes | 6 | 40 | English |
Third trimester
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Multivariate analysis for social scientists | 9 | 60 | English |
| Survey methods | 6 | 40 | English |
| Optional | |||
| Datafied Society | 9 | 60 | Italian |
Study plan rules
13 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | ECTS | Total hours | Language | Lesson period |
|---|---|---|---|---|
| Behavioural Sociology | 9 | 60 | English | First trimester |
| Digital Cultures and Communication research | 9 | 60 | English | First trimester |
| Datafied Society | 9 | 60 | Italian | Third trimester |
Undefined
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Big data analytics | 9 | 60 | English |
| Policy design analysis and evaluation | 12 | 80 | English |
Conclusive activities
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Final Exam | 21 | Italian | |
First trimester
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Digital Cultures and Communication research | 9 | 60 | English |
| Optional | |||
| Behavioural Sociology | 9 | 60 | English |
| Data Analysis | 9 | 60 | English |
| Web communication | 9 | 60 | English |
Second trimester
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Digital Society | 9 | 60 | English |
| Public Opinion Research | 9 | 60 | English |
Third trimester
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Datafied Society | 9 | 60 | Italian |
| Research Design | 9 | 60 | English |
| Survey methods | 6 | 40 | English |
Study plan rules
14 - The student must obtain 9 CFU from one or more optional activities.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
| Courses or activities | ECTS | Total hours | Language | Lesson period |
|---|---|---|---|---|
| Behavioural Sociology | 9 | 60 | English | First trimester |
| Data Analysis | 9 | 60 | English | First trimester |
| Web communication | 9 | 60 | English | First trimester |
First trimester
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Big data and digital methods | 12 | 80 | English |
Undefined
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Journalism, Media and Politics | 9 | 60 | English |
Conclusive activities
| Courses or activities | ECTS | Total hours | Language |
|---|---|---|---|
| Compulsory | |||
| Final Exam | 21 | Italian | |
Sede
Milano
Presidente del collegio: LUISA MARIA LEONINI
Tutors professors
Reference structures
Contatti
- IMMATRICOLAZIONI E AMMISSIONI
https://www.unimi.it/it/taxonomy/term/10
Fees, scholarships and benefits
University fees
For students enrolled on bachelor’s, master’s and single cycle degree programmes are divided into two instalments of different amounts and with different payment deadlines:
- the first, corresponding to the minimum amount, is the same for all students
- the second - technically referred to as an ‘all-inclusive fee’- that is variable.
Students can also be entitled for tuition fee reductions such as:
- lowering for students who meet high merit requirements
- fixed amounts calculated on the basis of the student's citizenship group for those with income/property abroad
- support for students who have political refugee status.
More info at: Fees - current academic year
Scholarships and benefits
L’Ateneo fornisce inoltre una serie di agevolazioni economiche a favore dei propri studenti con requisiti particolari (merito, condizioni economiche o personali, studenti internazionali) come:
Guidance:
Admission, ranking and enrolment
- Registrar office - contacts
- Online information desk Infostudente (please register for the first access)
- International students: welcome desk
- Students with Disabilities or SLD
Enrollment
First year enrolment: ✔
Admission
Limited enrollment with admission test
Places available: 20 plus 40 reserved to extra UE students, 3 reserved to Marco Polo students
Call for applications: how to do
Application period: from 03-27-2019 to 08-28-2019
Admission Test date and location: 04/09/2019 09:00
Enrolment period: from 09-12-2019 to 09-18-2019