Public and Corporate Communication
Master programme
A.Y. 2020/2021
LM-59 - Advertising and business communication
The Master's Program offers a range of specializations in the professional fields of public and corporate communications, marketing, advertising and market research. It aims to provide an interdisciplinary training with a strong link to the industry and advanced tertiary in the Italian and international labour markets, and to public and political organisations.
In particular, graduates of this course will acquire:
- a thorough knowledge of the communicative and informational dynamics between systems of communication, new media and economical, social and political subjects, with particular regard to business-consumer and citizen-institutions relations;
- strong competences concerning the acquisition of multidisciplinary application skills of methodological, technological and instrumental kind for the analysis of communication systems and information;
- knowledge in matters such as the managerial responsibility related to communication processes which can be both internal and external to companies, public and social institutions, as well as policy analysis implemented by public bodies and their impact assessment.
Professional opportunities for graduates include high-profile positions in the organizations and management of public relations departments; jobs as planners and developers of institutional, corporate and marketing communications, including advertising and fashion; positions as communication strategists in public administrations, researchers and analysts in public opinion survey and market research industry; advocacy experts with companies, organizations and public or private bodies, also at international level; and political marketing consultants for parties and candidates
Application and admission: Limited enrolment with admission test.
Access to the course is subject to passing an admission test that will verify the candidate's skills in English and knowledge in the fields of: communication theories, information technology, marketing and statistics.
The Master's Degree Programme in Public and Corporate Communication, through the Department of Social and Political Sciences, has signed exchange agreements with the University of South Australia (Adelaide) and the George Mason University (Virginia, US).
You can study for a semester in the faculties and degree programmes specified in the agreements. The exams taken abroad will be recognized as under the Erasmus programme.
- To participate, you must certify an excellent knowledge of English.
- The other selection criteria are listed in the calls for applications.
- These exchange programmes are not funded by the University.
Highly recommended, not mandatory
Courses list
First trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Social and Institutional Communication | 9 | 60 | Italian | SPS/08 |
| Optional | ||||
| Behavioural Sociology | 9 | 60 | English | SPS/07 |
| Communication Methods and Techniques | 9 | 60 | Italian | SPS/08 |
| Cross-media Communication | 9 | 60 | Italian | SPS/08 |
| Data Analysis | 9 | 60 | Italian | SECS-S/01 SPS/07 |
| Web communication | 9 | 60 | English | INF/01 |
Second trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Marketing (advanced) | 9 | 60 | Italian | SECS-P/08 |
| Optional | ||||
| Sociology of Consumption | 9 | 60 | Italian | SPS/08 |
Third trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Advertising and Integrated Communication | 9 | 60 | Italian | SPS/08 |
| Information, Rights and Digital Markets | 9 | 60 | Italian | IUS/05 IUS/10 |
| Optional | ||||
| Datafied Society | 9 | 60 | English | SPS/08 |
Study plan rules
1 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
| Courses or activities | ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Data Analysis | 9 | 60 | Italian | First trimester | SECS-S/01 SPS/07 |
| Web communication | 9 | 60 | English | First trimester | INF/01 |
| Datafied Society | 9 | 60 | English | Third trimester | SPS/08 |
2 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Communication Methods and Techniques | 9 | 60 | Italian | First trimester | SPS/08 |
| Cross-media Communication | 9 | 60 | Italian | First trimester | SPS/08 |
- The student must obtain 9 CFU in one of the following modules.
| Courses or activities | ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Behavioural Sociology | 9 | 60 | English | First trimester | SPS/07 |
| Sociology of Consumption | 9 | 60 | Italian | Second trimester | SPS/08 |
be activated by the A.Y. 2021/2022
First trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Consumer and shopping behaviour | 9 | 60 | Italian | SECS-P/08 |
| Optional | ||||
| Corporate Communication and Public Relations | 9 | 60 | Italian | SPS/08 |
Second trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Neuromarketing | 9 | 60 | Italian | SECS-P/08 |
Conclusive activities
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Final Exam | 21 | 0 | Italian | |
Study plan rules
15 - The student must obtain 9 CFU from one or more optional activities
| Courses or activities | ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Corporate Communication and Public Relations | 9 | 60 | Italian | First trimester | SPS/08 |
| Neuromarketing | 9 | 60 | Italian | Second trimester | SECS-P/08 |
First trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Methods and tools for analysing and presenting open data | 3 | 20 | Italian | SPS/07 |
Second trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Survey Methods and Techniques | 3 | 20 | Italian | SPS/07 |
Study plan rules
6 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also the 'Survey Methods and Techniques' Lab and 'Methods and tools for analysing and presenting open data' Lab
Among optional activities, students can choose also the 'Survey Methods and Techniques' Lab and 'Methods and tools for analysing and presenting open data' Lab
| Courses or activities | ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Lab: Methods and tools for analysing and presenting open data | 3 | 20 | Italian | First trimester | SPS/07 |
| Lab: Survey Methods and Techniques | 3 | 20 | Italian | Second trimester | SPS/07 |
- The student must obtain 9 CFU from one or more optional activities
First trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Digital Cultures and Communication research | 9 | 60 | English | SPS/08 |
| Optional | ||||
| Behavioural Sociology | 9 | 60 | English | SPS/07 |
| Data Analysis | 9 | 60 | English | SPS/07 |
| Economics of communication | 9 | 60 | English | SECS-P/06 |
| Market regulation and Business practices | 9 | 60 | English | IUS/05 |
| Web communication | 9 | 60 | English | INF/01 |
Second trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Marketing (advanced) | 9 | 60 | English | SECS-P/08 |
| Optional | ||||
| Consumer culture | 9 | 60 | English | SPS/07 |
| Digital Society | 9 | 60 | English | SPS/07 |
| Human Resources Management | 9 | 60 | English | SECS-P/10 |
| Public Opinion Research | 9 | 60 | English | SPS/11 |
Third trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Datafied Society | 9 | 60 | English | SPS/08 |
| Research Design | 9 | 60 | English | SPS/07 |
Study plan rules
3 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
| Courses or activities | ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Data Analysis | 9 | 60 | English | First trimester | SPS/07 |
| Web communication | 9 | 60 | English | First trimester | INF/01 |
| Digital Society | 9 | 60 | English | Second trimester | SPS/07 |
9 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Consumer culture | 9 | 60 | English | Second trimester | SPS/07 |
| Public Opinion Research | 9 | 60 | English | Second trimester | SPS/11 |
11 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Human Resources Management | 9 | 60 | English | Second trimester | SECS-P/10 |
| Datafied Society | 9 | 60 | English | Third trimester | SPS/08 |
12 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Economics of communication | 9 | 60 | English | First trimester | SECS-P/06 |
| Research Design | 9 | 60 | English | Third trimester | SPS/07 |
8 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Behavioural Sociology | 9 | 60 | English | First trimester | SPS/07 |
| Market regulation and Business practices | 9 | 60 | English | First trimester | IUS/05 |
be activated by the A.Y. 2021/2022
First trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Advertising Communication | 9 | 60 | English | SPS/08 |
| Corporate communication | 9 | 60 | English | SPS/08 |
Conclusive activities
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Final Exam | 21 | 0 | English | |
First trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Analytics for Complex Organizations | 6 | 40 | English | SECS-P/10 |
| Behavioural Sociology | 9 | 60 | English | SPS/07 |
| Data access and regulation | 12 | 80 | English | INF/01 IUS/09 |
| Data Analysis | 12 | 80 | English | SPS/07 |
| Digital Cultures and Communication research | 6 | 40 | English | SPS/08 |
Third trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Multivariate analysis for social scientists | 9 | 60 | English | SPS/04 |
| Social and political attitudes | 6 | 40 | English | SPS/11 |
be activated by the A.Y. 2021/2022
First trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Policy design analysis and evaluation | 12 | 80 | English | INF/01 SPS/04 |
Second trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Big data analytics | 9 | 60 | English | SPS/04 |
Conclusive activities
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Final Exam | 21 | 0 | English | |
First trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Digital Cultures and Communication research | 9 | 60 | English | SPS/08 |
| Optional | ||||
| Behavioural Sociology | 9 | 60 | English | SPS/07 |
| Data Analysis | 9 | 60 | English | SPS/07 |
| Web communication | 9 | 60 | English | INF/01 |
Second trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Digital Society | 9 | 60 | English | SPS/07 |
| Public Opinion Research | 9 | 60 | English | SPS/11 |
Third trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Datafied Society | 9 | 60 | English | SPS/08 |
| Research Design | 9 | 60 | English | SPS/07 |
| Survey methods | 6 | 40 | English | SPS/07 |
Study plan rules
14 - The student must obtain 9 CFU from one or more optional activities.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
| Courses or activities | ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Behavioural Sociology | 9 | 60 | English | First trimester | SPS/07 |
| Data Analysis | 9 | 60 | English | First trimester | SPS/07 |
| Web communication | 9 | 60 | English | First trimester | INF/01 |
be activated by the A.Y. 2021/2022
First trimester
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Big data and digital methods | 12 | 80 | English | INF/01 SPS/08 |
| Journalism, Media and Politics | 9 | 60 | English | SPS/08 |
Conclusive activities
| Courses or activities | ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Final Exam | 21 | 0 | English | |
Location
Milano
Head of study programme
Academic guidance tutor
Erasmus and international mobility tutor
Study plan tutor
Internship tutor
Seminar and workshop tutor
Dissertation tutor
University and programme transfer tutor
Master's degree admission tutor
Credit recognition tutor
Quality Assurance Delegate
Reference structures
Contacts
- Per tutte le richieste di informazioni è possibile scrivere a:
bienniocom@unimi.it
The tuition fees for students enrolled in Bachelor's, Master's and single-cycle degree programmes are divided into two instalments with different calculation methods and payment schedules:
- The amount of the first instalment is the same for all students
- The amount of the second instalment varies according to the ISEE University value, the degree programme and the student status (on track / off track for one year or off track for more than a year)
- An additional fee is due for online programmes
The University also offers:
- Concessions for students meeting high merit requirements
- Diversified tuition fees according to the student's home country for international students with assets/income abroad
- Concessions for international students with refugee status
Scholarships and benefits
The University provides a range of financial benefits to students meeting special requirements (merit, financial or personal conditions, international students).
Learn more
Guidance:
Admission, ranking and enrolment
Enrollment
First year enrolment: ✔
Admission
Limited enrollment with admission test
Places available: 200 plus 40 reserved to extra UE students, 3 reserved to Marco Polo students
Call for applications: how to do
Application period: from 05-12-2020 to 08-28-2020
Admission Test date and location: 09-04-2020
Enrolment period: from 09-10-2020 to 09-17-2020
A.Y. 2020/2021
A.Y. 2019/2020
A.Y. 2018/2019
A.Y. 2017/2018
A.Y. 2016/2017
A.Y. 2015/2016
Official documents
Regolamento
Scheda SUA