Public and Corporate Communication

Studenti in aula informatica
Master programme
A.Y. 2019/2020
LM-59 - Scienze della comunicazione pubblica, d'impresa e pubblicità (EN)
Master programme
120
ECTS
Access
Limited enrollment with admission test
2
Years
Course location
Milano
Language
Italian, English

The Master's Program offers a range of specializations in the professional fields of public and corporate communications, marketing, advertising and market research. It aims to provide an interdisciplinary training with a strong link to the industry and advanced tertiary in the Italian and international labour markets, and to public and political organisations.

 In particular, graduates of this course will acquire:

  • a thorough knowledge of the communicative and informational dynamics between systems of communication, new media and economical, social and political subjects, with particular regard to business-consumer and citizen-institutions relations;
  • strong competences concerning the acquisition of multidisciplinary application skills of methodological, technological and instrumental kind for the analysis of communication systems and information;
  • knowledge in matters such as the managerial responsibility related to communication processes which can be both internal and external to companies, public and social institutions, as well as policy analysis implemented by public bodies and their impact assessment.

Professional opportunities for graduates include high-profile positions in the organizations and management of public relations departments; jobs as planners and developers of institutional, corporate and marketing communications, including advertising and fashion; positions as communication strategists in public administrations, researchers and analysts in public opinion survey and market research industry; advocacy experts with companies, organizations and public or private bodies, also at international level; and political marketing consultants for parties and candidates

Application and admission: Limited enrolment with admission test.

Access to the course is subject to passing an admission test that will verify the candidate's skills in English and knowledge in the fields of: communication theories, information technology, marketing and statistics.

Highly recommended, not mandatory

Courses list

First trimester
Courses or activities ECTS Total hours Language
Compulsory
Social and Institutional Communication 9 60 Italian
Optional
Communication Methods and Techniques 9 60 Italian
Cross-media Communication 9 60 Italian
Data Analysis 9 60 Italian
Web communication 9 60 English
Second trimester
Courses or activities ECTS Total hours Language
Compulsory
Marketing (advanced) 9 60 Italian
Sociology of Consumption 9 60 Italian
Third trimester
Courses or activities ECTS Total hours Language
Compulsory
Advertising and Integrated Communication 9 60 Italian
Information, Rights and Digital Markets 9 60 Italian
Optional
Datafied Society 9 60 Italian
Study plan rules
1 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period
Data Analysis 9 60 Italian First trimester
Web communication 9 60 English First trimester
Datafied Society 9 60 Italian Third trimester
2 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period
Communication Methods and Techniques 9 60 Italian First trimester
Cross-media Communication 9 60 Italian First trimester
First trimester
Courses or activities ECTS Total hours Language
Compulsory
Consumer and shopping behaviour 9 60 Italian
Optional
Corporate Communication and Public Relations 9 60 Italian
Undefined
Courses or activities ECTS Total hours Language
Optional
Neuromarketing 9 60 Italian
Conclusive activities
Courses or activities ECTS Total hours Language
Compulsory
Final Exam 21 Italian
Study plan rules
15 - The student must obtain 9 CFU from one or more optional activities
Courses or activities ECTS Total hours Language Lesson period
Corporate Communication and Public Relations 9 60 Italian First trimester
Neuromarketing 9 60 Italian Undefined
Second trimester
Courses or activities ECTS Total hours Language
Optional
Lab: Survey Methods and Techniques 3 20 Italian
Study plan rules
6 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also the 'Survey Methods and Techniques' Lab.
Courses or activities ECTS Total hours Language Lesson period
Lab: Survey Methods and Techniques 3 20 Italian Second trimester
First trimester
Courses or activities ECTS Total hours Language
Compulsory
Digital Cultures and Communication research 9 60 English
Optional
Analytics for Complex Organizations 9 60 English
Data Analysis 9 60 English
Economics of communication 9 60 English
Web communication 9 60 English
Second trimester
Courses or activities ECTS Total hours Language
Compulsory
Marketing (advanced) 9 60 English
Optional
Consumer culture 9 60 English
Digital Society 9 60 English
Human Resources Management 9 60 English
Public Opinion Research 9 60 English
Third trimester
Courses or activities ECTS Total hours Language
Optional
Datafied Society 9 60 Italian
Market regulation and Business practices 9 60 English
Research Design 9 60 English
Study plan rules
3 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
Courses or activities ECTS Total hours Language Lesson period
Data Analysis 9 60 English First trimester
Web communication 9 60 English First trimester
Digital Society 9 60 English Second trimester
9 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period
Consumer culture 9 60 English Second trimester
Public Opinion Research 9 60 English Second trimester
11 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period
Human Resources Management 9 60 English Second trimester
Datafied Society 9 60 Italian Third trimester
12 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period
Economics of communication 9 60 English First trimester
Research Design 9 60 English Third trimester
8 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period
Analytics for Complex Organizations 9 60 English First trimester
Market regulation and Business practices 9 60 English Third trimester
First trimester
Courses or activities ECTS Total hours Language
Compulsory
Corporate communication 9 60 English
Undefined
Courses or activities ECTS Total hours Language
Compulsory
Advertising Communication 9 60 English
Conclusive activities
Courses or activities ECTS Total hours Language
Compulsory
Final Exam 21 Italian
First trimester
Courses or activities ECTS Total hours Language
Compulsory
Analytics for Complex Organizations 9 60 English
Data access and regulation 9 60 English
Data Analysis 12 80 English
Optional
Behavioural Sociology 9 60 English
Digital Cultures and Communication research 9 60 English
Second trimester
Courses or activities ECTS Total hours Language
Compulsory
Social and political attitudes 6 40 English
Third trimester
Courses or activities ECTS Total hours Language
Compulsory
Multivariate analysis for social scientists 9 60 English
Survey methods 6 40 English
Optional
Datafied Society 9 60 Italian
Study plan rules
13 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period
Behavioural Sociology 9 60 English First trimester
Digital Cultures and Communication research 9 60 English First trimester
Datafied Society 9 60 Italian Third trimester
Undefined
Courses or activities ECTS Total hours Language
Compulsory
Big data analytics 9 60 English
Policy design analysis and evaluation 12 80 English
Conclusive activities
Courses or activities ECTS Total hours Language
Compulsory
Final Exam 21 Italian
First trimester
Courses or activities ECTS Total hours Language
Compulsory
Digital Cultures and Communication research 9 60 English
Optional
Behavioural Sociology 9 60 English
Data Analysis 9 60 English
Web communication 9 60 English
Second trimester
Courses or activities ECTS Total hours Language
Compulsory
Digital Society 9 60 English
Public Opinion Research 9 60 English
Third trimester
Courses or activities ECTS Total hours Language
Compulsory
Datafied Society 9 60 Italian
Research Design 9 60 English
Survey methods 6 40 English
Study plan rules
14 - The student must obtain 9 CFU from one or more optional activities.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
Courses or activities ECTS Total hours Language Lesson period
Behavioural Sociology 9 60 English First trimester
Data Analysis 9 60 English First trimester
Web communication 9 60 English First trimester
First trimester
Courses or activities ECTS Total hours Language
Compulsory
Big data and digital methods 12 80 English
Undefined
Courses or activities ECTS Total hours Language
Compulsory
Journalism, Media and Politics 9 60 English
Conclusive activities
Courses or activities ECTS Total hours Language
Compulsory
Final Exam 21 Italian
Sede
Milano
Fees, scholarships and benefits

University fees

For students enrolled on bachelor’s, master’s and single cycle degree programmes are divided into two instalments of different amounts and with different payment deadlines:

  • the first, corresponding to the minimum amount, is the same for all students 
  • the second - technically referred to as an ‘all-inclusive fee’-  that is variable.

Students can also be entitled for tuition fee reductions such as:

More info at: Fees - current academic year

Scholarships and benefits

L’Ateneo fornisce inoltre una serie di agevolazioni economiche a favore dei propri studenti con requisiti particolari (merito, condizioni economiche o personali, studenti internazionali) come: