Public and Corporate Communication

Studenti in aula informatica
Master programme
A.Y. 2020/2021
LM-59 - Advertising and business communication
Master programme
120
ECTS
Access
Limited enrollment with admission test
2
Years
Course location
Milano
Language
Italian, English

The Master's Program offers a range of specializations in the professional fields of public and corporate communications, marketing, advertising and market research. It aims to provide an interdisciplinary training with a strong link to the industry and advanced tertiary in the Italian and international labour markets, and to public and political organisations.

 In particular, graduates of this course will acquire:

  • a thorough knowledge of the communicative and informational dynamics between systems of communication, new media and economical, social and political subjects, with particular regard to business-consumer and citizen-institutions relations;
  • strong competences concerning the acquisition of multidisciplinary application skills of methodological, technological and instrumental kind for the analysis of communication systems and information;
  • knowledge in matters such as the managerial responsibility related to communication processes which can be both internal and external to companies, public and social institutions, as well as policy analysis implemented by public bodies and their impact assessment.

Professional opportunities for graduates include high-profile positions in the organizations and management of public relations departments; jobs as planners and developers of institutional, corporate and marketing communications, including advertising and fashion; positions as communication strategists in public administrations, researchers and analysts in public opinion survey and market research industry; advocacy experts with companies, organizations and public or private bodies, also at international level; and political marketing consultants for parties and candidates

Application and admission: Limited enrolment with admission test.

Access to the course is subject to passing an admission test that will verify the candidate's skills in English and knowledge in the fields of: communication theories, information technology, marketing and statistics.

The Master's Degree Programme in Public and Corporate Communication, through the Department of Social and Political Sciences, has signed exchange agreements with the University of South Australia (Adelaide) and the George Mason University (Virginia, US). 

You can study for a semester in the faculties and degree programmes specified in the agreements. The exams taken abroad will be recognized as under the Erasmus programme.

  • To participate, you must certify an excellent knowledge of English.
  • The other selection criteria are listed in the calls for applications.
  • These exchange programmes are not funded by the University.

Highly recommended, not mandatory

Courses list

First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Social and Institutional Communication 9 60 Italian SPS/08
Optional
Behavioural Sociology 9 60 English SPS/07
Communication Methods and Techniques 9 60 Italian SPS/08
Cross-media Communication 9 60 Italian SPS/08
Data Analysis 9 60 Italian SECS-S/01 SPS/07
Web communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Marketing (advanced) 9 60 Italian SECS-P/08
Optional
Sociology of Consumption 9 60 Italian SPS/08
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Advertising and Integrated Communication 9 60 Italian SPS/08
Information, Rights and Digital Markets 9 60 Italian IUS/05 IUS/10
Optional
Datafied Society 9 60 English SPS/08
Study plan rules
1 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
Courses or activities ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 Italian First trimester SECS-S/01 SPS/07
Web communication 9 60 English First trimester INF/01
Datafied Society 9 60 English Third trimester SPS/08
2 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Communication Methods and Techniques 9 60 Italian First trimester SPS/08
Cross-media Communication 9 60 Italian First trimester SPS/08
- The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English First trimester SPS/07
Sociology of Consumption 9 60 Italian Second trimester SPS/08
be activated by the A.Y. 2021/2022
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Consumer and shopping behaviour 9 60 Italian SECS-P/08
Optional
Corporate Communication and Public Relations 9 60 Italian SPS/08
Second trimester
Courses or activities ECTS Total hours Language SSD
Optional
Neuromarketing 9 60 Italian SECS-P/08
Conclusive activities
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 Italian
Study plan rules
15 - The student must obtain 9 CFU from one or more optional activities
Courses or activities ECTS Total hours Language Lesson period SSD
Corporate Communication and Public Relations 9 60 Italian First trimester SPS/08
Neuromarketing 9 60 Italian Second trimester SECS-P/08
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Methods and tools for analysing and presenting open data 3 20 Italian SPS/07
Second trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Survey Methods and Techniques 3 20 Italian SPS/07
Study plan rules
6 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also the 'Survey Methods and Techniques' Lab and 'Methods and tools for analysing and presenting open data' Lab
Courses or activities ECTS Total hours Language Lesson period SSD
Lab: Methods and tools for analysing and presenting open data 3 20 Italian First trimester SPS/07
Lab: Survey Methods and Techniques 3 20 Italian Second trimester SPS/07
- The student must obtain 9 CFU from one or more optional activities
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Cultures and Communication research 9 60 English SPS/08
Optional
Behavioural Sociology 9 60 English SPS/07
Data Analysis 9 60 English SPS/07
Economics of communication 9 60 English SECS-P/06
Market regulation and Business practices 9 60 English IUS/05
Web communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Marketing (advanced) 9 60 English SECS-P/08
Optional
Consumer culture 9 60 English SPS/07
Digital Society 9 60 English SPS/07
Human Resources Management 9 60 English SECS-P/10
Public Opinion Research 9 60 English SPS/11
Third trimester
Courses or activities ECTS Total hours Language SSD
Optional
Datafied Society 9 60 English SPS/08
Research Design 9 60 English SPS/07
Study plan rules
3 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
Courses or activities ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 English First trimester SPS/07
Web communication 9 60 English First trimester INF/01
Digital Society 9 60 English Second trimester SPS/07
9 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Consumer culture 9 60 English Second trimester SPS/07
Public Opinion Research 9 60 English Second trimester SPS/11
11 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Human Resources Management 9 60 English Second trimester SECS-P/10
Datafied Society 9 60 English Third trimester SPS/08
12 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Economics of communication 9 60 English First trimester SECS-P/06
Research Design 9 60 English Third trimester SPS/07
8 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English First trimester SPS/07
Market regulation and Business practices 9 60 English First trimester IUS/05
be activated by the A.Y. 2021/2022
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Advertising Communication 9 60 English SPS/08
Corporate communication 9 60 English SPS/08
Conclusive activities
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Analytics for Complex Organizations 6 40 English SECS-P/10
Behavioural Sociology 9 60 English SPS/07
Data access and regulation 12 80 English INF/01 IUS/09
Data Analysis 12 80 English SPS/07
Digital Cultures and Communication research 6 40 English SPS/08
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Multivariate analysis for social scientists 9 60 English SPS/04
Social and political attitudes 6 40 English SPS/11
be activated by the A.Y. 2021/2022
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Policy design analysis and evaluation 12 80 English INF/01 SPS/04
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Big data analytics 9 60 English SPS/04
Conclusive activities
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Cultures and Communication research 9 60 English SPS/08
Optional
Behavioural Sociology 9 60 English SPS/07
Data Analysis 9 60 English SPS/07
Web communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Society 9 60 English SPS/07
Public Opinion Research 9 60 English SPS/11
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Datafied Society 9 60 English SPS/08
Research Design 9 60 English SPS/07
Survey methods 6 40 English SPS/07
Study plan rules
14 - The student must obtain 9 CFU from one or more optional activities.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English First trimester SPS/07
Data Analysis 9 60 English First trimester SPS/07
Web communication 9 60 English First trimester INF/01
be activated by the A.Y. 2021/2022
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Big data and digital methods 12 80 English INF/01 SPS/08
Journalism, Media and Politics 9 60 English SPS/08
Conclusive activities
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
Location
Milano

The tuition fees for students enrolled in Bachelor's, Master's and single-cycle degree programmes are divided into two instalments with different calculation methods and payment schedules:

  • The amount of the first instalment is the same for all students
  • The amount of the second instalment varies according to the ISEE University value, the degree programme and the student status (on track / off track for one year or off track for more than a year) 
  • An additional fee is due for online programmes

The University also offers:

  • Concessions for students meeting high merit requirements
  • Diversified tuition fees according to the student's home country for international students with assets/income abroad
  • Concessions for international students with refugee status

Scholarships and benefits

The University provides a range of financial benefits to students meeting special requirements (merit, financial or personal conditions, international students).

Learn more

Enrollment
First year enrolment:
Admission
Limited enrollment with admission test

Places available: 200 + 40 reserved for non-EU citizens + 3 reserved for students in the Marco Polo project

Call for applications

Please refer to the call for admission test dates and contents, and how to register.

Application for admission: from 12/05/2020 to 28/08/2020

Admission test date and venue: 04/09/2020 - da remoto

Application for matriculation: from 25/09/2020 to 30/09/2020

Read the Call


Please note

All instructions and regulations to access the system providing the online test will be sent to the e-mail address submitted in the admission application, after the all admissions are closed and in the days just before the test.