Market regulation and Business practices

A.Y. 2019/2020
Lesson for
9
Max ECTS
60
Overall hours
SSD
IUS/05 IUS/10
Language
English
Learning objectives
The course in Market regulation and business practices aims at providing students with the analytical tools relevant for a general knowledge in different areas. Moreover the methodology that is used prevailingly is addressed to explain some legal categories to students from different countries who don't have any specific legal background.
This course provides an opportunity for students to develop an understanding of, and critically to evaluate, the basic tools, techniques and decision-making methodologies that are employed in regulatory design and practices especially regarding consumers' attitudes and expected behaviour changes.
It will also enable students to undertake a critical appraisal of the main matters which in different ways are related to some other courses of the Master degree.
The programme is tailored for students like these and in addition is to be combined with the objectives of the Master degree in corporate communication.
From this perspective the programme is organised in 3 units seeking to give some useful suggestions in different dimensions in order to understand some topics at least complementary to other disciplinary sectors.
The 3 units are (1) on regulatory strategies especially information based regulation and its more innovative tools such as nudging and its theoretical background in cognitive science; (2) on the European legislation on unfair commercial practices and misleading advertising; these topics will be analysed in the light of the digitalisation evolution with regard to the platform economy, big data, profiling and digital consumer protection; (3) on the European competition rules concerning vertical agreements and the special regime of Intellectual Property Rights, in particular the regime of technology transfer and the new dir. on copyright.
Attendance and participation of the students are encouraged because the use of interacting teaching methods is aimed at improving communication skills and testing the ability of applying understanding.

Course structure and Syllabus

Active edition
Yes
IUS/05 - ECONOMICS LAW - University credits: 6
IUS/10 - ADMINISTRATIVE LAW - University credits: 3
Lessons: 60 hours
Professor: Ammannati Laura
ATTENDING STUDENTS
Syllabus
The main topics of the unit 1 are the following:
1. An introduction to regulation
2. The information-based regulatory strategies (public campaigns, exhortation, behavioural economics and nudging)

The main topics of the unit 2 are the following:
1. EU rules on unfair commercial practices,
2. EU rules on misleading advertising
3. From consumers' protection to consumers' empowerment
4. digital platforms, two-sided markets
5. big data and its use and re-use; profilation; data and personal data protection

The main topics of the unit 3 are the following:
1. An introduction to EU competition law
2. Vertical agreements and block exemption regulation
3. IPRs and competition law; licensing IPRs
4. regime of technology transfer

Each unit includes general and teorethical lessons and parallel discussions on cases and laboratories on practical cases
NON-ATTENDING STUDENTS
Syllabus
The main topics of the unit 1 are the following:
1. An introduction to regulation
2. The information-based regulatory strategies (public campaigns, exhortation, behavioural economics and nudging)

The main topics of the unit 2 are the following:
1. EU rules on unfair commercial practices,
2. EU rules on misleading advertising
3. From consumers' protection to consumers' empowerment
4. digital platforms, two-sided markets
5. big data and its use and re-use; profilation; data and personal data protection

The main topics of the unit 3 are the following:
1. An introduction to EU competition law
2. Vertical agreements and block exemption regulation
3. IPRs and competition law; licensing IPRs
4. regime of technology transfer

Each unit includes general and teorethical lessons and parallel discussions on cases and laboratories on practical cases
Lesson period
Third trimester
Lesson period
Third trimester
Assessment methods
Esame
Assessment result
voto verbalizzato in trentesimi