Social and Institutional Communication

A.Y. 2019/2020
Lesson for
9
Max ECTS
60
Overall hours
SSD
SPS/08
Language
Italian
Learning objectives
- to improve competences in social and istitutional communication through the main tools and methods
- to improve the knowledge of Third Sector, of its organizations and of methods for fundraising and volutary engagement
- to understand the role of stakeholders and to learn the strategies to engage them
- to learn the tools to plan a communication strategy for an ONG or a company or a public organization.

Overall, the aim is to make students interested to the world of work, to give them tools of analysis, to create moments of discussion about case histories and moments of networking with professionals and to create occasions to test the knowledge gained.

Course structure and Syllabus

Active edition
Yes
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION - University credits: 9
Lessons: 60 hours
Professor: Sobrero Rossella
ATTENDING STUDENTS
Syllabus
LESSON 1 - September 25th
Course Introduction

LESSON 2 - SEPTEMBER 26th
The strategic value of communication

LESSON 3 - SEPTEMBER 27th
Introduction to communication tools

LESSON 4 - OCTOBER 2nd
Il Salone della CSR e dell'innovazione sociale

LESSON 5 - OCTOBER 3rd
Public Relations

LESSON 6 - OCTOBER 4th
The events /1

LESSON 7 - OCTOBER 9th
The events /2

LESSON 8 - OCTOBER 10th
Businesses and social commitment

LESSON 9 - OCTOBER 11th
Reporting: communication tool

LESSON 10 - OCTOBER 16th
Other communication tools

LESSON 11 - OCTOBER 17th
Introduction to Third Sector organizations

LESSON 12 - 18 OCTOBER
Pubblicità Progresso and social communication in Italy

LESSON 13 - OCTOBER 23rd
Environmental sustainability and non profit organizations

LESSON 14 - OCTOBER 24th
The importance of fundrasing

LEZIONE 15 - OCTOBER 25th
The importance of testimonial

LESSON 16 - OCTOBER 30th
The importance of people raising

LESSON 17 - OCTOBER 31st
Focus on media relations

LESSON 18 - NOVEMBER 6th
Public and private collaboration

LEZIONE 19 - NOVEMBER 7th
The communication plan

LESSON 20 - NOVEMBER 8th
The communication plan/2

LESSON 21 - NOVEMBER 13th
Class exercice presentation

LESSON 22 - - NOVEMBER 14th
Class exercice

LESSON 23 - - NOVEMBER 15th
Class exercice

LESSON 24 - - NOVEMBER 20th
Class exercice

LESSON 25 - - NOVEMBER 21st
Class exercice

LESSON 26 - - NOVEMBER 22nd
Class exercice

LESSON 27 - - NOVEMBER 27th
Class exercice

LESSON 28- - NOVEMBER 28th
Class exercice

LESSON 29 - NOVEMBER 29th
Papers presentation

LESSON 30 - 4 DECEMBER 4th
Papers presentation and course conclusion
NON-ATTENDING STUDENTS
Syllabus
In addition to adopted books, slides uploaded on Ariel web site.
Lesson period
First trimester
Lesson period
First trimester
Assessment methods
Esame
Assessment result
voto verbalizzato in trentesimi