Innovation in Marketing Channels

A.Y. 2019/2020
Lesson for
9
Max ECTS
60
Overall hours
SSD
SECS-P/08
Language
English
Learning objectives
The course aims to introduce the main issues involved in marketing channel strategy - including channel structure, channel design and management, channel performance. The course will provide students with an overview of conventional multi-channel distribution strategies, exploring the impact of internet-based technologies and the key implications for distribution decisions. The course will enable students to identify the various channel functions and to analyse and interpret the main issues in channel design and management. Students will gain a critical understanding of how to capitalize on new business opportunities by experimenting with unconventional distribution arrangements.

Course structure and Syllabus

Active edition
Yes
Responsible
SECS-P/08 - MANAGEMENT - University credits: 9
Lessons: 60 hours
ATTENDING STUDENTS
Syllabus
The complete course program will be made available to students before the semester starts
NON-ATTENDING STUDENTS
Syllabus
The complete course program will be made available to students before the semester starts
Lesson period
Second trimester
Lesson period
Second trimester
Assessment methods
Esame
Assessment result
voto verbalizzato in trentesimi
Professor(s)