Digital Marketing and Innovation

A.Y. 2019/2020
Lesson for
9
Max ECTS
60
Overall hours
SSD
SECS-P/08
Language
English

Course structure and Syllabus

Active edition
Yes
Responsible
SECS-P/08 - MANAGEMENT - University credits: 9
Lessons: 60 hours
Professor: Ganzaroli Andrea
ATTENDING STUDENTS
Syllabus
1. Value proposition design
2. Funneling your value proposition
3. Value proposition test and validation
4. Value proposition monitoring
5. Social media and digital channels
a. Facebook Marketing;
b. Facebook business manager
c. Instagram marketing;
d. LinkedIn Marketing;
e. Twitter marketing;
f. Search Marketing;
g. E-commerce management (Woo Commerce).
h. Proximity marketing
6. Monitoring
a. Facebook Insights
b. Instagram Insights
c. Google Analytics.
NON-ATTENDING STUDENTS
Syllabus
1. Value proposition design
2. Funneling your value proposition
3. Value proposition test and validation
4. Value proposition monitoring
5. Social media and digital channels
a. Facebook Marketing;
b. Facebook business manager
c. Instagram marketing;
d. LinkedIn Marketing;
e. Twitter marketing;
f. Search Marketing;
g. E-commerce management (Woo Commerce).
h. Proximity marketing
6. Monitoring
a. Facebook Insights
b. Instagram Insights
c. Google Analytics.
Lesson period
First trimester
Lesson period
First trimester
Assessment methods
Esame
Assessment result
voto verbalizzato in trentesimi
Professor(s)
Reception:
Until the end of november: wednesday from 10.30 am to 1 pm
DEMM - Room 20