Public and Corporate Communication (Classe LM-59)-enrolled until 2013/2014 academic year

area Scienze Politiche, Economiche e Sociali
Master programme
A.Y. 2014/2015
LM-59 - Scienze della comunicazione pubblica, d'impresa e pubblicità (EN)
Master programme
120
ECTS
Access
Limited enrollment with admission test
2
Years
Italian
This degree programme aims to provide graduates from the three-year course in Communication and Society and other universities with a range of possible specialisations in the fields of professions related to public communication, corporate communication and advertising. The educational and cultural project of the course intends to offer an advanced and interdisciplinary formation with a strong opening to the worlds of enterprise in the national and international context and to communication activities within public and political organisations.
Among the professional opportunities for graduates in Public and Business Communication are high-profile positions in the organisation and management of press agencies, external relations, and public relations firms; jobs as planners and developers of institutional, business and marketing communication; experts of e-government in local, provincial, regional and national public administrations; researchers and analysts in demoscopic and market research institutes; advocacy experts with companies, organisations and public and private bodies, also at an international level; political marketing counsellors for parties and candidates.
http://statistiche.almalaurea.it/universita/statistiche/trasparenza?cod…

Courses list

year no longer active
First trimester
Courses or activities ECTS Total hours Language
Optional
Communication Methods and Techniques 9 60 Italian
Data Analysis 9 60 Italian
Web communication 9 60 English
Second trimester
Courses or activities ECTS Total hours Language
Compulsory
Human Resources Management 9 60 English
Optional
Marketing (advanced) 9 60 Italian
Marketing (advanced) 9 60 English
Undefined
Courses or activities ECTS Total hours Language
Optional
Communication methods and techniques 9 60 English
Economics of Communication 9 60 Italian
Languages of advertising 9 60 English
Languages of Advertising 9 60 Italian
Market regulation and Business practices 9 60 English
Public Opinion Analysis 9 60 English
Public Relations 9 60 Italian
Public relations 9 60 English
Sociology of consumption 9 60 English
Sociology of globalization 9 60 English
Study plan rules
2 - Lo studente deve conseguire 9 CFU sostenendo l'esame di Economia della comunicazione. Soltanto qualora tale esame fosse già stato sostenuto nel triennio è possibile scegliere l'esame di Relazioni pubbliche o Public Relations. Quest'ultimo può essere scelto solo da studenti stranieri.
Lo studente che non ha sostenuto esami di economia nel triennio è tenuto a seguire il Laboratorio di economia prima di sostenere l'esame di Economia della comunicazione.
Courses or activities ECTS Total hours Language Lesson period
Economics of Communication 9 60 Italian Undefined
Public Relations 9 60 Italian Undefined
Public relations 9 60 English Undefined
4 - Lo studente deve conseguire 9 CFU scegliendo tra Metodi e tecniche della comunicazione (oppure Communication methods and techniques nel caso di studente straniero) oppure Market regulation and Business practices
Courses or activities ECTS Total hours Language Lesson period
Communication Methods and Techniques 9 60 Italian First trimester
Communication methods and techniques 9 60 English Undefined
Market regulation and Business practices 9 60 English Undefined
- Lo studente deve conseguire 9 CFU sostenendo l'esame di Analisi dei dati. Soltanto qualora un esame di Statistica fosse già stato sostenuto nel triennio, è possibile scegliere l'esame di Public Opinion Analysis
Courses or activities ECTS Total hours Language Lesson period
Data Analysis 9 60 Italian First trimester
Public Opinion Analysis 9 60 English Undefined
- Lo studente deve conseguire 9 CFU sostenendo l'esame di Sociolgy of consumption. Soltanto qualora fosse già stato sostenuto nel triennio è possibile scegliere l'esame di Sociology of globalization.
Courses or activities ECTS Total hours Language Lesson period
Sociology of consumption 9 60 English Undefined
Sociology of globalization 9 60 English Undefined
1 - Lo studente italiano deve conseguire 9 CFU sostenendo l'esame di Marketing progredito; soltanto lo studente straniero può scegliere Marketing (advanced)
Courses or activities ECTS Total hours Language Lesson period
Marketing (advanced) 9 60 English Second trimester
Marketing (advanced) 9 60 Italian Second trimester
3 - Lo studente deve conseguire 9 CFU scegliendo tra Linguaggi della pubblicità (oppure Languages of advertising nel caso di studente straniero) oppure Web Communication
Courses or activities ECTS Total hours Language Lesson period
Web communication 9 60 English First trimester
Languages of advertising 9 60 English Undefined
Languages of Advertising 9 60 Italian Undefined
First trimester
Courses or activities ECTS Total hours Language
Optional
Consumer and shopping behavior (italian edition) 9 60 Italian
Consumer and shopping behaviour 9 60 Italian
Corporate Communication (Advanced) 9 60 Italian
Corporate communication (advanced) 9 60 English
Undefined
Courses or activities ECTS Total hours Language
Optional
Laboratory of Economics 3 20 Italian
Conclusive activities
Courses or activities ECTS Total hours Language
Compulsory
Final Exam 21 Italian
Study plan rules
7 - Lo studente italiano deve conseguire 9 CFU sostenendo l'esame di Comunicazione di impresa progedito; soltanto lo studente straniero può scegliere Corporate communication (advanced)
Courses or activities ECTS Total hours Language Lesson period
Corporate communication (advanced) 9 60 English First trimester
Corporate Communication (Advanced) 9 60 Italian First trimester
8 - Lo studente italiano deve conseguire 9 CFU sostenendo l'esame di Consumer and shopping behavior (edizione in italiano); soltanto lo studente straniero può scegliere Consumer and shopping behaviour
Courses or activities ECTS Total hours Language Lesson period
Consumer and shopping behavior (italian edition) 9 60 Italian First trimester
Consumer and shopping behaviour 9 60 Italian First trimester
Dall'a.a. 2011-2012 per gli studenti non iscritti al Corso di laurea magistrale in Comunicazione Pubblica e d'Impresa (COM) l'esame di Sociologia della comunicazione è propedeutico rispetto all'esame di Relazioni pubbliche.
year no longer active
First trimester
Courses or activities ECTS Total hours Language
Compulsory
Political communication 9 60 English
Optional
Communication Methods and Techniques 9 60 Italian
Web communication 9 60 English
Second trimester
Courses or activities ECTS Total hours Language
Compulsory
Human Resources Management 9 60 English
Third trimester
Courses or activities ECTS Total hours Language
Compulsory
Media and Information Law (Advanced) 9 60 Italian
Undefined
Courses or activities ECTS Total hours Language
Compulsory
Public Opinion Analysis 9 60 English
Sociology of globalization 9 60 English
Optional
Communication methods and techniques 9 60 English
Public relations 9 60 English
Public Relations 9 60 Italian
Study plan rules
9 - Lo studente italiano deve conseguire 9 CFU sostenendo l'esame di Metodi e tecniche della comunicazione; soltanto lo studente straniero può scegliere Communication methods and techniques
Courses or activities ECTS Total hours Language Lesson period
Communication Methods and Techniques 9 60 Italian First trimester
Communication methods and techniques 9 60 English Undefined
2 - Lo studente deve conseguire 9 CFU scegliendo tra Relazioni pubbliche (oppure Public relation nel caso di studente straniero) oppure Web Communication
Courses or activities ECTS Total hours Language Lesson period
Web communication 9 60 English First trimester
Public Relations 9 60 Italian Undefined
Public relations 9 60 English Undefined
First trimester
Courses or activities ECTS Total hours Language
Compulsory
Political Marketing and Public Affairs 9 60 Italian
Public and Social Communication 9 60 Italian
Conclusive activities
Courses or activities ECTS Total hours Language
Compulsory
Final Exam 21 Italian
Dall'a.a. 2011-2012 per gli studenti non iscritti al Corso di laurea magistrale in Comunicazione Pubblica e d'Impresa (COM) l'esame di Sociologia della comunicazione è propedeutico rispetto all'esame di Relazioni pubbliche.
Presidente del Collegio Didattico
LUISA MARIA LEONINI
Docenti tutor
Prof.ssa Luisa Leonini (luisa.leonini@unimi.it)
Prof.ssa Laura Iacovone (laura.iacovone@unimi.it);
Per tutte le richieste di informazioni è possibile scrivere a bienniocom@unimi.it