Public and Corporate Communication (Classe LM-59)-enrolled from 2015/2016 academic year

area Scienze Politiche, Economiche e Sociali
Master programme
A.Y. 2015/2016
LM-59 - Scienze della comunicazione pubblica, d'impresa e pubblicità (EN)
Master programme
120
ECTS
Access
Limited enrollment with admission test
2
Years
Italian, English
This degree programme aims to provide graduates with a range of specialisations in the fields of public communication, corporate communication, marketing, advertising and market and opinion research. The educational and cultural project of the course intends to offer an advanced and interdisciplinary education and training with a strong opening to the world of enterprise in the domestic and international contexts and to communication activities within public and political organisations.
Tra gli sbocchi professionali prevedibili per i laureati della Laurea Magistrale in Comunicazione Pubblica e d'Impresa si segnalano:
· posizioni di elevata responsabilità nell'organizzazione e gestione di uffici stampa, relazioni esterne e uffici relazioni
con il pubblico (URP);
· progettisti e responsabili dei piani di comunicazione istituzionali e di impresa;
· esperti di e-government nelle pubbliche amministrazioni a livello locale, provinciale, regionale e nazionale;
· ricercatori e analisti negli istituti demoscopici e di market research;
· esperti di azioni di rappresentanza di interessi presso aziende, associazioni e enti pubblici e privati anche a livello internazionale;
· consulenti di marketing politico per partiti e candidati.
http://statistiche.almalaurea.it/universita/statistiche/trasparenza?cod…

Courses list

First trimester
Courses or activities ECTS Total hours Language
Compulsory
Marketing (advanced) 9 60 Italian
Public and Social Communication 9 60 Italian
Optional
Communication Methods and Techniques 9 60 Italian
Cross-media Communication 9 60 Italian
Data Analysis 9 60 Italian
Digital communication 9 60 Italian
Web communication 9 60 English
Second trimester
Courses or activities ECTS Total hours Language
Compulsory
Sociology of Consumption 9 60 Italian
Third trimester
Courses or activities ECTS Total hours Language
Compulsory
Media and Information Law (Advanced) 9 60 Italian
Optional
Advertising and Integrated Communication 9 60 Italian
Digital media and global communication 9 60 Italian
Study plan rules
1 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
L'esame di Analisi dei dati è obbligatorio per gli studenti che non abbiano sostenuto un esame di statistica di almeno 6 CFU nel triennio
Courses or activities ECTS Total hours Language Lesson period
Data Analysis 9 60 Italian First trimester
Digital media and global communication 9 60 Italian Third trimester
2 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
Courses or activities ECTS Total hours Language Lesson period
Digital communication 9 60 Italian First trimester
Web communication 9 60 English First trimester
Advertising and Integrated Communication 9 60 Italian Third trimester
10 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
Courses or activities ECTS Total hours Language Lesson period
Communication Methods and Techniques 9 60 Italian First trimester
Cross-media Communication 9 60 Italian First trimester
be activated by the A.Y. 2016/2017
First trimester
Courses or activities ECTS Total hours Language
Compulsory
Consumer and shopping behaviour 9 60 Italian
Corporate Communication and Public Relations 9 60 Italian
Conclusive activities
Courses or activities ECTS Total hours Language
Compulsory
Final Exam 21 Italian
First trimester
Courses or activities ECTS Total hours Language
Optional
Data Analysis 9 60 English
Economics of communication 9 60 English
Public Opinion Analysis 9 60 English
Web communication 9 60 English
Second trimester
Courses or activities ECTS Total hours Language
Compulsory
Communication research 9 60 English
Marketing (advanced) 9 60 English
Optional
Human Resources Management 9 60 English
Research methods 9 60 English
Third trimester
Courses or activities ECTS Total hours Language
Compulsory
Market regulation and Business practices 9 60 English
Optional
Consumer culture 9 60 English
Digital media and global communication 9 60 Italian
Study plan rules
3 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
L'esame di Data analysis è obbligatorio per gli studenti che non abbiano sostenuto un esame di statistica di almeno 6 CFU nel triennio
Courses or activities ECTS Total hours Language Lesson period
Data Analysis 9 60 English First trimester
Web communication 9 60 English First trimester
9 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
Courses or activities ECTS Total hours Language Lesson period
Public Opinion Analysis 9 60 English First trimester
Consumer culture 9 60 English Third trimester
11 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
Courses or activities ECTS Total hours Language Lesson period
Human Resources Management 9 60 English Second trimester
Digital media and global communication 9 60 Italian Third trimester
12 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
Courses or activities ECTS Total hours Language Lesson period
Economics of communication 9 60 English First trimester
Research methods 9 60 English Second trimester
be activated by the A.Y. 2016/2017
First trimester
Courses or activities ECTS Total hours Language
Compulsory
Advertising strategy 9 60 English
Corporate communication 9 60 English
Conclusive activities
Courses or activities ECTS Total hours Language
Compulsory
Final Exam 21 Italian
First trimester
Courses or activities ECTS Total hours Language
Compulsory
Public Opinion Analysis 9 60 English
Optional
Data Analysis 9 60 English
Political marketing and public affairs 9 60 English
Web communication 9 60 English
Second trimester
Courses or activities ECTS Total hours Language
Compulsory
Media and Politics 9 60 English
Research methods 9 60 English
Optional
Communication research 9 60 English
Third trimester
Courses or activities ECTS Total hours Language
Compulsory
Survey methods 6 40 English
Optional
Comparative political behaviour 9 60 English
Digital media and global communication 9 60 Italian
Study plan rules
4 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
L'esame di Data analysis è obbligatorio per gli studenti che non abbiano sostenuto un esame di statistica di almeno 6 CFU nel triennio
Courses or activities ECTS Total hours Language Lesson period
Data Analysis 9 60 English First trimester
Web communication 9 60 English First trimester
13 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
Courses or activities ECTS Total hours Language Lesson period
Political marketing and public affairs 9 60 English First trimester
Digital media and global communication 9 60 Italian Third trimester
- Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
Courses or activities ECTS Total hours Language Lesson period
Communication research 9 60 English Second trimester
Comparative political behaviour 9 60 English Third trimester
be activated by the A.Y. 2016/2017
First trimester
Courses or activities ECTS Total hours Language
Compulsory
Big data and digital methods 12 80 English
Network society 9 60 English
Conclusive activities
Courses or activities ECTS Total hours Language
Compulsory
Final Exam 21 Italian
Presidente del Collegio Didattico
LUISA MARIA LEONINI
Contacts