Social media for environmental communication
Risultati apprendimento attesi
Programma e organizzazione didattica
Social Media Lab for Environmental Communication is oriented to provide practical competences to students in the management of Social Media for business from a strategic approach using different instruments to monitor and control environmental on line campaign results and to provide a suite of tools for collecting and constructing networks from social media data with R software. The R software provides easy-to-use functions for collecting data across popular platforms (Instagram, Facebook, Twitter, and YouTube) and generating different types of networks for analysis and text mining tools.
No prior skills are required
Short lectures using computers (the students must use their laptops) followed by the development of project works and assignments in group during the class time.
Materiale di riferimento
Teaching and reading materials distributed in class through the Ariel platform
Modalità di verifica dell’apprendimento e criteri di valutazione
Attendance is mandatory. Students will receive a pass or fail evaluation based on project works and participation during the class time.