Food Marketing and Consumer Behavior
A.Y. 2024/2025
Learning objectives
The course aims at exploring the ways in which consumers behave when they buy food products and the main economic problems
raised by marketing and consumer policy.
raised by marketing and consumer policy.
Expected learning outcomes
Students shoud develop competences on the main mechanisms of consumer decisio-making process and of the strategic instruments to market food products.
Lesson period: First semester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Responsible
Lesson period
First semester
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL - University credits: 6
Lessons: 48 hours
Professor:
Stranieri Stefanella
Professor(s)