Public and Corporate CommunicationComunicazione pubblica e d'impresa (COM)

General information

Classification of Scholarly Field LM-59 Advertising and business communication
Application and Admission

Limited enrolment with admission test: Competitive announcement 2016-17.
Please read carefully application procedure:

  1. EU citizens, non EU applicants regularly residing in Italy and Italian citizens with foreign academic qualification;
  2. Non-EU applicants, residing abroad, who are exempted from the Entrance Examination.
Course Duration 2 years - See the Plan of study
Course Attendance Not mandatory
Course Location via Conservatorio 7 - Milano
Course Language Italian and English (curricula "Public Opinion Research and Communication Methods" and "Corporate Communication" entirely in English)
Head of Studies Luisa Leonini
More information Course website | Programme Description



Course Objectives and Structures

The Master’s Program offers a range of specializations in the professional fields of public and corporate communications, marketing, advertising and market research.

It aims to provide an interdisciplinary training with a strong link to the industry and advanced tertiary in the Italian and international labour markets, and to public and political organisations.
There are two curricula taught completely in English: Corporate Communication and Public Opinion Research and Communication Methods, and a third in Italian Comunicazione e Marketing.

The curricula are geared towards improving the basic competences and specific skills in several fields of applied communication. Acquired competences enable graduates to perform management and executive role in different industrial and commercial businesses, and in non-governmental and public organizations.



Career Prospects

Professional opportunities for graduates include high-profile positions in the organizations and management of public relations departments; jobs as planners and developers of institutional, corporate and marketing communications, including advertising and fashion; positions as communication strategists in public administrations, researchers and analysts in public opinion survey and market research industry; advocacy experts with companies, organizations and public or private bodies, also at international level; and political marketing consultants for parties and candidates.

Official figures show that more than 80% of post-graduates of this Master’s find every year full employment.



Entry Requirements

International applicants should have a Bachelor’s degree  or equivalent in social and political sciences, journalism, communications, information technology, business, economics or related fields. Fluency in spoken and written English or Italian is required.

Language certification

Applicants from EU countries and from non-EU countries (residing in Italy with residence permit) are exempted from submitting certificates for English/Italian (or to take the Italian language examination) because they must take the entrance examination.

Applicants from non-EU countries, residing abroad, who are interested in the two specializations taught completely in English must be able to demonstrate their knowledge of English either by showing they attended at least one year of university studies at institutions where the language of instruction is English, or by possessing one of the following EFL certificates:

  • Cambridge IELTS: overall score of 5.5 (or above);
  • TOEFL paper-based, computer-based or internet-based: overall score of at least 550, 215 or 80, respectively;
For more information on English language requirements please write to bienniocom@unimi.it

Applicants from non-EU countries, residing abroad, who are interested in the curriculum taught in Italian should have good knowledge of spoken and written Italian. Applicants that attended at least one year of university studies at institutions where the language of instruction is Italian or applicants who hold a certificate attesting to their knowledge of the Italian language (e.g. CELI 3 certificate - level B2) are exempted from taking the Italian language exam that non-EU citizens resident abroad are required to pass before enrolling. More information about competence in Italian.



Study Plan

Curriculum 1
Corporate Communication       

                                                                                                                       
I Year
1 Data Analysis or Web Communication
2 Human resources management or
 Digital media and global communication  
3 Consumer culture or Public opinion analysis  
4 Marketing advanced  
5 Market regulation and business practices   
6 Economics of Communication or Research methods  
7 Communication research   

II Year
8 Corporate communication     
9 Advertising strategy  
10 Elective  
11 Internship and other activities  
12 Master’s Thesis  

 

Curriculum 2
Public opinion research and communication methods

                                                                                                                           
I Year 
1 Data Analysis or Web communication 
2 Comparative Political  Behaviour or Communication research  
3 Media and Politics   
4 Public opinion analysis  
5 Survey methods  
6 Digital media and global communication or political Marketing & Public Affairs  
7 Research Methods    

II Year
8 Big data and digital methods  
9 Network Society  
10 Elective  
11 Internship and other activities  
12 Master’s Thesis  

 

 



EU citizens, non EU applicants regularly residing in Italy and Italian citizens with foreign academic qualification

EU citizens, non EU applicants regularly residing in Italy and Italian citizens with foreign academic qualification must take the Entrance Examination (in English or in Italian). Application for the entrance examination should be submitted by August 31 2015 at 12 midday.

  1. Follow instructions in Applying for a Master programme with entrance examination
  2. Upload the following documents in .pdf, .jpg or .rtf file.
    • Degree certificate and transcript: graduation certificate(s) issued by the competent University and transcript(s) recording exams taken, grades and credits
    • Passport - personal data: copy of the page with personal details;
  3. Pay the admission fee (30 euro), with Credit Card (Visa or Mastercard), while applying on line.
    Attention: the “MAV” (payment form) can only be paid in Italy (bank), if you are not in Italy choose credit card.

Examination date: 9th September 2015
Location: Facoltà Scienze Politiche, Economiche e Sociali, Via Conservatorio 7 - Milano

The exam covers the following topics:
- English language
- Communication Theory
- Computer Science
- Marketing - Current news

More information in Competitive announcement.



Application for non EU students residing abroad

Non-EU applicants, residing abroad, are exempted from the Entrance Examination.
Applicants must necessarily contact the Italian Embassy/Consulate in their country of residence to submit the pre-application by the deadline fixed annually by Italy’s Ministry of Foreign Affairs. At the same time applicants are required to submit their application online to the University of Milan, by August 31 2015 at 12.00 midday, as follows:

  1. Follow instructions in Applying for a Master programme with entrance examination
  2. Upload the following documents in .pdf, .jpg or .rtf file.
    • Degree certificate and transcript: graduation certificate(s) issued by the competent University and transcript(s) recording exams taken, grades and credits /Diploma supplement. In English or Italian or along with the translation
    • Passport - personal data: copy of the page with personal details;
  3. Send via email to bienniocom@unimi.it the following documents, in English or Italian:
    • Letter of motivation (approx. 500 words)
    • A résumé (CV)
    • Language certificate or related information, if the applicant is not native speaker (See requirements
    • Two letters of recommendation, in English or in Italian, or along with the translation.
  4. Pay the admission fee (30 euro), with Credit Card (Visa or Mastercard), while applying on line.
    Attention: Do not choose the “MAV” (payment form) option, since this form can only be paid in Italy (bank).
    The application will be examined (entry requirements evaluation) by the University within 30 days. Admitted applicants will receive an Acceptance Letter that should be presented at the Welcome desk in Milan at the moment of the enrolment. Please note that enrolment at COM has to be done in person before the end of September.
    Important: In case the Consulate/Embassy does not clear the applicant’s position, enrolment will NOT be possible.