Communication and Society (CES)
Communication and Society (CES)
Course sheet
A.Y. 2025/2026
Bachelor
L-20 R - Scienze della comunicazione
Communication is a key factor in culture, economics, international relations and politics. The aim of the degree course is to make the students who attend it more aware and equipped to navigate the complexity of the contemporary world in its intertwining with the production, dissemination, use and interpretation of the multiplicity of communication flows in their different gener/i, formats and languages that cross everyday life. The other objective immediately contiguous to the first is to train communication professionals who know how to work in its most varied fields with a solid theoretical and technical preparation that is necessarily interdisciplinary. Communication, as it develops in the digital context, in fact requires a mixture of specific and generalist knowledge, precise skills and adaptability, solidity and adaptation to change.
In order to meet these needs, the degree course in Communication and Society aims to provide graduates with solid basic knowledge in the main fields of communication (from sociology to psychology, from economics to law, from information technology to history) and a wealth of ductile skills that will enable graduates of this course to quickly learn the methodologies and techniques useful for knowing how to communicate professionally in various fields. The aim is to convey the fundamental communication, production and organisational processes of the publishing, marketing, journalism and information production industries. Graduates in the degree programmes of the class must:
- possess knowledge of sociological, psychological, legal, economic and statistical content to know how to deal with awareness and professionalism the contemporary world of communication, from its simplest forms to the most complex organizations, from traditional to digital forms of content production;
- possess knowledge permeable to the adoption of methods and techniques capable of effectively interpreting change and organizational innovation in the complex world of communication; - be able to assist private companies and public institutions in the design and implementation of communication plans aimed at best representing the company or institution for which you work;
- be able to design, produce and distribute media content through the wide network of private and public companies operating in the sector;
- have the ability to understand, intercept and predict the distribution of individual communicative products through networks and the underlying algorithmic logics;
- possess skills to use artificial intelligence tools for the design and implementation of media content or communication projects. In order to integrate the theoretical knowledge acquired with the curricular courses and strengthen the transversal competences, the training path includes laboratory activities and internships, also in the form of external activities (training placements at institutions, companies and non-profit organisations), and study stays at other foreign universities. The course aims to train graduates who are inserted in both the world of communication and information, advertising, (digital) marketing, social media management, SEO practices, organization of events, publishing activities, to understand everything that has to do with the developments of artificial intelligence.
The degree programme also includes laboratory activities and internships to bring students closer to the world of work. The good theoretical and methodological preparation provided in the three-year period also allows you to continue your studies by enrolling in master?s degrees in the area of communication, marketing and corporate and public communication.
In order to meet these needs, the degree course in Communication and Society aims to provide graduates with solid basic knowledge in the main fields of communication (from sociology to psychology, from economics to law, from information technology to history) and a wealth of ductile skills that will enable graduates of this course to quickly learn the methodologies and techniques useful for knowing how to communicate professionally in various fields. The aim is to convey the fundamental communication, production and organisational processes of the publishing, marketing, journalism and information production industries. Graduates in the degree programmes of the class must:
- possess knowledge of sociological, psychological, legal, economic and statistical content to know how to deal with awareness and professionalism the contemporary world of communication, from its simplest forms to the most complex organizations, from traditional to digital forms of content production;
- possess knowledge permeable to the adoption of methods and techniques capable of effectively interpreting change and organizational innovation in the complex world of communication; - be able to assist private companies and public institutions in the design and implementation of communication plans aimed at best representing the company or institution for which you work;
- be able to design, produce and distribute media content through the wide network of private and public companies operating in the sector;
- have the ability to understand, intercept and predict the distribution of individual communicative products through networks and the underlying algorithmic logics;
- possess skills to use artificial intelligence tools for the design and implementation of media content or communication projects. In order to integrate the theoretical knowledge acquired with the curricular courses and strengthen the transversal competences, the training path includes laboratory activities and internships, also in the form of external activities (training placements at institutions, companies and non-profit organisations), and study stays at other foreign universities. The course aims to train graduates who are inserted in both the world of communication and information, advertising, (digital) marketing, social media management, SEO practices, organization of events, publishing activities, to understand everything that has to do with the developments of artificial intelligence.
The degree programme also includes laboratory activities and internships to bring students closer to the world of work. The good theoretical and methodological preparation provided in the three-year period also allows you to continue your studies by enrolling in master?s degrees in the area of communication, marketing and corporate and public communication.
Digital communication professions
Function in a work context: the professions covered by this unit apply skills to produce, manage, control, communication that takes place through social media and the network more generally.
Skills associated with the function: ability to create content for social media, management and moderation of feedback received, skills in managing large portions of online audiences.
Employment opportunities: social media manager, SEO manager, web-designer, community management, copywriting.
Marketing technicians
Function in a working context: the professions covered by this unit assist specialists in defining strategies and research to detect market acceptance of marketed goods and services, market conditions and the possibilities of commercial penetration of products or services, to identify competitive situations, prices and types of consumers, or apply procedures established to collect information in this regard, analyse, organise and present them in a relevant and meaningful way to specialists and managers in the field.
Skills associated with the function: knowledge and competence of marketing principles, both traditional and digital; knowledge of social media languages.
Employment opportunities: marketing manager; marketing technician in advertising companies; operational marketing technician; strategic marketing technician; social media manager; content creator; SEO specialist; web designer and web developer.
Advertising technicians
Function in a working context: the professions classified in this unit assist specialists in promoting the market activities of a company or organization and in creating a positive public image of the same, or they apply and follow procedures to programme and activate Promotions and advertising campaigns of various kinds and on various media.
Skills associated with the function: knowledge and competence in advertising communication languages and techniques.
Employment opportunities: advertising account; art-buyer in advertising agencies; media buyer; media planner; traffic organizer in advertising agencies; ad producer; ad programmer; promoter of television programmes; Head of Social Communication; Sponsorship Technician.
Public relations technicians
Function in a working context: the occupations classified in this unit assist specialists in researching, selecting, collecting and systematizing favourable information and advertising material; follow procedures to organize and sponsor events of particular importance and visibility not directly related to the advertising promotion
Skills associated with the function: knowledge and skills in agency writing; knowledge and skills in public relations techniques.
Employment opportunities: public relations officer; public relations executive
Technicians in the organization of radio and television production
Function in a work context: the professions classified in this unit organise and monitor activities related to the implementation of schedules and radio and television programmes.
Skills associated with the function: knowledge of languages and techniques for the production of radio and television content.
Employment opportunities: post-production worker; production secretary; editing secretary; programming assistant; television programme assistant; film producer assistant; director of television productions.
Function in a work context: the professions covered by this unit apply skills to produce, manage, control, communication that takes place through social media and the network more generally.
Skills associated with the function: ability to create content for social media, management and moderation of feedback received, skills in managing large portions of online audiences.
Employment opportunities: social media manager, SEO manager, web-designer, community management, copywriting.
Marketing technicians
Function in a working context: the professions covered by this unit assist specialists in defining strategies and research to detect market acceptance of marketed goods and services, market conditions and the possibilities of commercial penetration of products or services, to identify competitive situations, prices and types of consumers, or apply procedures established to collect information in this regard, analyse, organise and present them in a relevant and meaningful way to specialists and managers in the field.
Skills associated with the function: knowledge and competence of marketing principles, both traditional and digital; knowledge of social media languages.
Employment opportunities: marketing manager; marketing technician in advertising companies; operational marketing technician; strategic marketing technician; social media manager; content creator; SEO specialist; web designer and web developer.
Advertising technicians
Function in a working context: the professions classified in this unit assist specialists in promoting the market activities of a company or organization and in creating a positive public image of the same, or they apply and follow procedures to programme and activate Promotions and advertising campaigns of various kinds and on various media.
Skills associated with the function: knowledge and competence in advertising communication languages and techniques.
Employment opportunities: advertising account; art-buyer in advertising agencies; media buyer; media planner; traffic organizer in advertising agencies; ad producer; ad programmer; promoter of television programmes; Head of Social Communication; Sponsorship Technician.
Public relations technicians
Function in a working context: the occupations classified in this unit assist specialists in researching, selecting, collecting and systematizing favourable information and advertising material; follow procedures to organize and sponsor events of particular importance and visibility not directly related to the advertising promotion
Skills associated with the function: knowledge and skills in agency writing; knowledge and skills in public relations techniques.
Employment opportunities: public relations officer; public relations executive
Technicians in the organization of radio and television production
Function in a work context: the professions classified in this unit organise and monitor activities related to the implementation of schedules and radio and television programmes.
Skills associated with the function: knowledge of languages and techniques for the production of radio and television content.
Employment opportunities: post-production worker; production secretary; editing secretary; programming assistant; television programme assistant; film producer assistant; director of television productions.
The BA in Communication and Society, through the Department of Social and Political Sciences, has entered into a "double degree" agreement with the U.S. University "John Cabot University" (Rome)¸ the agreement requires compulsory attendance for three terms. To participate, an excellent knowledge of English, duly certified, is required. A special announcement establishes the conditions for entering the selection. Said exchanges do not enjoy financial support from the University of Milan.
Course attendance is highly recommended.
Enrolment
To be admitted to the degree programme, an upper secondary school diploma or another qualification obtained abroad and recognised as suitable is required. To be admitted to the course, it is necessary to take the TOLC-SPS, the Online Test organised by CISIA, (Consorzio Interuniversitario Sistemi Integrati per l'Accesso). The disciplinary knowledge required for admission is considered positively verified if the scores indicated in the selection notice are reached. Students admitted with a grade below the minimum set for the above-mentioned examination are assigned additional educational obligations. These obligations must be fulfilled within the first year of the course; if the student does not fulfil the obligations by the aforementioned deadline, he/she will not be able to sit the examinations of the years following the first.
In order to be admitted to the course, knowledge of English at level B1 of the European Framework of Reference for Languages is also required. Knowledge of the English language is ascertained by passing a specific test, the result of which does not contribute to the formation of the admission rank list. Students in possession of the corresponding language certificates, obtained no more than three years prior to the date of submission of the application for admission to the course, may be exempted from the English language test.
In order to fulfil the OFA in English and to sit the English language exam provided for in the study plan, knowledge of English at level B1 of the Common European Framework of Reference for Languages (CEFR) is required. This level can be attested in the following ways
- by submitting a language certificate obtained no more than 3 years prior to the date of submission of the application, of level B1 or higher (for the list of language certificates recognised by the University, see the website: (https://www.unimi.it/it/node/39322).
The certification must be uploaded at the time of enrolment or, subsequently, on the portal http:// studente.unimi.it/uploadCertificazioniLingue;
- via Placement Test, provided by the University Language Centre SLAM exclusively during the first year, from October to December. In the event of failing the test, it will be necessary to follow the courses provided by the SLAM Centre.
The Placement Test is compulsory for all those who do not have a valid certification.
Those who do not take the Placement Test by December or do not pass the final course test within 6 attempts will have to obtain certification privately in order to clear the OFA and take the English language exam.
In order to be admitted to the course, knowledge of English at level B1 of the European Framework of Reference for Languages is also required. Knowledge of the English language is ascertained by passing a specific test, the result of which does not contribute to the formation of the admission rank list. Students in possession of the corresponding language certificates, obtained no more than three years prior to the date of submission of the application for admission to the course, may be exempted from the English language test.
In order to fulfil the OFA in English and to sit the English language exam provided for in the study plan, knowledge of English at level B1 of the Common European Framework of Reference for Languages (CEFR) is required. This level can be attested in the following ways
- by submitting a language certificate obtained no more than 3 years prior to the date of submission of the application, of level B1 or higher (for the list of language certificates recognised by the University, see the website: (https://www.unimi.it/it/node/39322).
The certification must be uploaded at the time of enrolment or, subsequently, on the portal http:// studente.unimi.it/uploadCertificazioniLingue;
- via Placement Test, provided by the University Language Centre SLAM exclusively during the first year, from October to December. In the event of failing the test, it will be necessary to follow the courses provided by the SLAM Centre.
The Placement Test is compulsory for all those who do not have a valid certification.
Those who do not take the Placement Test by December or do not pass the final course test within 6 attempts will have to obtain certification privately in order to clear the OFA and take the English language exam.
Places available: 250 + 20 reserved for non-EU citizens + 5 reserved for students in the Marco Polo project
Call for applications
Please refer to the call for admission test dates and contents, and how to register.
Session: 1
Application for admission: from 13/03/2025 to 12/06/2025
Application for matriculation: from 18/06/2025 to 30/06/2025
CALL FOR APPLICATIONS - NOTICE
The call for applications is the only official document for admission to degree programmes. Please read it carefully. If you are reading this notice is because the call is available only in Italian as the programme is offered in Italian. Students wishing to enrol must be proficient in Italian.
Session: 2
Application for admission: from 02/07/2025 to 29/08/2025
Application for matriculation: from 04/09/2025 to 10/09/2025
CALL FOR APPLICATIONS - NOTICE
The call for applications is the only official document for admission to degree programmes. Please read it carefully. If you are reading this notice is because the call is available only in Italian as the programme is offered in Italian. Students wishing to enrol must be proficient in Italian.
Online services
Learn more:
Programme description and courses list
Over several sessions
These activities are scheduled over several sessions. Please refer to course overviews for details.
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Italian Language Workshop | 3 | 20 | Italian | L-LIN/01 |
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Media Economics | 9 | 60 | Italian | SECS-P/06 |
| Sociology and Culture | 9 | 60 | Italian | SPS/08 |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Constitutional and Media Law | 12 | 80 | Italian | IUS/09 |
| Psychology of Communication | 9 | 60 | Italian | M-PSI/06 |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| English | 9 | 60 | Italian | L-LIN/12 |
| History of Communication in the Contemporary Age | 6 | 40 | Italian | M-STO/04 |
| Sociolinguistics | 9 | 60 | Italian | L-LIN/01 |
be activated by the A.Y. 2026/2027
Open sessions
There are no specific sessions for these activities (e.g. open online courses).
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Communications Culture | 9 | 60 | Italian | SPS/08 |
| Digital Media | 9 | 60 | Italian | L-ART/06 |
| Information Technology | 6 | 40 | Italian | INF/01 |
| Marketing and Business Strategies | 9 | 60 | Italian | SECS-P/08 |
| Media Sociology | 9 | 60 | Italian | SPS/08 |
| Research Methods in the Social Sciences | 12 | 80 | Italian | SECS-S/01 SPS/07 |
| Storia sociale della tecnologia | 6 | 40 | Italian | M-STO/04 |
be activated by the A.Y. 2027/2028
Open sessions
There are no specific sessions for these activities (e.g. open online courses).
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Languages of the Media | 6 | 40 | English | L-LIN/11 |
| Optional | ||||
| Digital Sociology and Global Politics | 6 | 40 | Italian | SPS/08 |
| Economics of Advertising | 6 | 40 | Italian | SECS-P/08 |
| European Media Law | 6 | 40 | Italian | IUS/14 |
| Freedom of Speech and Expression | 6 | 40 | Italian | IUS/08 |
| Gender, Family and Society | 6 | 40 | Italian | SPS/08 |
| Global Information Processes | 6 | 40 | English | SPS/07 |
| Human Resources Organization | 6 | 40 | Italian | SECS-P/10 |
| Media e dati | 6 | 40 | Italian | SPS/07 |
| Qualitative Research in Social Organization | 6 | 40 | Italian | SPS/07 |
| Sociology of Cultural Processes | 6 | 40 | Italian | SPS/08 |
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Final Exam | 6 | 0 | Italian | NN |
Optional activities and study plan rules
3 - Students must achieve 6 CFU in one of the following topics
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Economics of Advertising | 6 | 40 | Italian | Open sessions | SECS-P/08 |
| Freedom of Speech and Expression | 6 | 40 | Italian | Open sessions | IUS/08 |
4 - Students must achieve 6 CFU in one of the following topics
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Gender, Family and Society | 6 | 40 | Italian | Open sessions | SPS/08 |
| Qualitative Research in Social Organization | 6 | 40 | Italian | Open sessions | SPS/07 |
| Sociology of Cultural Processes | 6 | 40 | Italian | Open sessions | SPS/08 |
5 - Students must achieve 6 CFU in one of the following topics
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Global Information Processes | 6 | 40 | English | Open sessions | SPS/07 |
| Human Resources Organization | 6 | 40 | Italian | Open sessions | SECS-P/10 |
| Media e dati | 6 | 40 | Italian | Open sessions | SPS/07 |
6 - Students must achieve 6 CFU in one of the following topics
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Digital Sociology and Global Politics | 6 | 40 | Italian | Open sessions | SPS/08 |
| European Media Law | 6 | 40 | Italian | Open sessions | IUS/14 |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Investigative Journalism Workshop | 3 | 20 | Italian | SPS/08 |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | INF/01 |
Open sessions
There are no specific sessions for these activities (e.g. open online courses).
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Computer Science Course | 3 | 30 | Italian | INF/01 |
Optional activities and study plan rules
1 - Students must achieve 12 CFU of free choice
2 - Students must achieve 6 ECTS with internship, workshops or assessment of computer skills
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Computer Science Course | 3 | 30 | Italian | Open sessions | INF/01 |
Prescribed foundation courses
| Learning activity | Prescribed foundation courses |
|---|---|
| Constitutional and Media Law | Digital Sociology and Global Politics (compulsory), Economics of Advertising (compulsory), European Media Law (compulsory), Freedom of Speech and Expression (compulsory), Gender, Family and Society (compulsory), Global Information Processes (compulsory), Human Resources Organization (compulsory), Languages of the Media (compulsory), Media E Dati (compulsory), Qualitative Research in Social Organization (compulsory), Sociology of Cultural Processes (compulsory) |
| English | Digital Sociology and Global Politics (compulsory), Economics of Advertising (compulsory), European Media Law (compulsory), Freedom of Speech and Expression (compulsory), Gender, Family and Society (compulsory), Global Information Processes (compulsory), Human Resources Organization (compulsory), Languages of the Media (compulsory), Media E Dati (compulsory), Qualitative Research in Social Organization (compulsory), Sociology of Cultural Processes (compulsory) |
| History of Communication in the Contemporary Age | Digital Sociology and Global Politics (compulsory), Economics of Advertising (compulsory), European Media Law (compulsory), Freedom of Speech and Expression (compulsory), Gender, Family and Society (compulsory), Global Information Processes (compulsory), Human Resources Organization (compulsory), Languages of the Media (compulsory), Media E Dati (compulsory), Qualitative Research in Social Organization (compulsory), Sociology of Cultural Processes (compulsory) |
| Italian Language Workshop | Digital Sociology and Global Politics (compulsory), Economics of Advertising (compulsory), European Media Law (compulsory), Freedom of Speech and Expression (compulsory), Gender, Family and Society (compulsory), Global Information Processes (compulsory), Human Resources Organization (compulsory), Languages of the Media (compulsory), Media E Dati (compulsory), Qualitative Research in Social Organization (compulsory), Sociology of Cultural Processes (compulsory) |
| Media Economics | Digital Sociology and Global Politics (compulsory), Economics of Advertising (compulsory), European Media Law (compulsory), Freedom of Speech and Expression (compulsory), Gender, Family and Society (compulsory), Global Information Processes (compulsory), Human Resources Organization (compulsory), Languages of the Media (compulsory), Media E Dati (compulsory), Qualitative Research in Social Organization (compulsory), Sociology of Cultural Processes (compulsory) |
| Psychology of Communication | Digital Sociology and Global Politics (compulsory), Economics of Advertising (compulsory), European Media Law (compulsory), Freedom of Speech and Expression (compulsory), Gender, Family and Society (compulsory), Global Information Processes (optional), Human Resources Organization (compulsory), Languages of the Media (compulsory), Media E Dati (compulsory), Qualitative Research in Social Organization (compulsory), Sociology of Cultural Processes (compulsory) |
| Sociolinguistics | Digital Sociology and Global Politics (compulsory), Economics of Advertising (compulsory), European Media Law (compulsory), Freedom of Speech and Expression (compulsory), Gender, Family and Society (compulsory), Global Information Processes (compulsory), Human Resources Organization (compulsory), Languages of the Media (compulsory), Media E Dati (compulsory), Qualitative Research in Social Organization (compulsory), Sociology of Cultural Processes (compulsory) |
| Sociology and Culture | Digital Sociology and Global Politics (compulsory), Economics of Advertising (compulsory), European Media Law (compulsory), Freedom of Speech and Expression (compulsory), Gender, Family and Society (compulsory), Global Information Processes (compulsory), Human Resources Organization (compulsory), Languages of the Media (compulsory), Media E Dati (compulsory), Qualitative Research in Social Organization (compulsory), Sociology of Cultural Processes (compulsory) |
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Location
Milan
Head of study programme
Academic guidance tutor
Erasmus and international mobility tutor
Internship tutor
Seminar and workshop tutor
Quality Assurance Delegate
Reference structures
Contacts
- Information on services for students with disabilities can be found here:
https://www.unimi.it/it/studiare/servizi-gli-studenti/servizi-studenti-con-disabilita - Degree Course Tutor Contacts
[email protected] - Information on services for students with DSA can be found here:
https://www.unimi.it/it/studiare/servizi-gli-studenti/servizi-studenti-con-dsa - Student Registrar
Via S. Sofia 9/1 - 20122 Milano (MI) Italia
https://www.unimi.it/it/studiare/servizi-gli-studenti/segreterie-informastudenti
The tuition fees for students enrolled in Bachelor's, Master's and single-cycle degree programmes are divided into two instalments with different calculation methods and payment schedules:
- The amount of the first instalment is the same for all students
- The amount of the second instalment varies according to the ISEE University value, the degree programme and the student status (on track / off track for one year or off track for more than a year)
- An additional fee is due for online programmes
The University also offers:
- Concessions for students meeting high merit requirements
- Diversified tuition fees according to the student's home country for international students with assets/income abroad
- Concessions for international students with refugee status
Scholarships and benefits
The University provides a range of financial benefits to students meeting special requirements (merit, financial or personal conditions, international students).
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Guidance:
Admission, ranking and enrolment