Economics, management and valorization of mountain goods and services

To provide the knowledge about theory, methods, and tools on eoconomics, management of enterprises and public bodies, and valorization of goods and services, aimed at developing effective and profitable business in mountain areas.

Students will be able to analyze the different business models of the mountain areas integrated both vertically and horizontally, both in quantitative and qualitative terms; to define marketing strategies to promote local products and attract different segments of customers preserving and enhancing the natural and social resources.