Laboratory "venture design and growth mindset"

1) 4/10/2018 2 hours
Introduction. Creation of student's groups. Introduction to design thinking.
2) 11/10/2018 2 hours
Customer personas as a tool to formulate hypotheses about the demand and its characteristics.
The group will work in groups on problems/ideas they agreed upon
Finish "The Wallet Project" discussion about the Design Thinking processes and mindset (slides)
3) 18/10/2018 2 hours
How to build and structure a value proposition. JOB TO BE DONE as a framework of reference in lean startup and design thinking
Tools/Skills: Use a simplified Job to be done canvas; job tree analysis, value proposition canvas
4) 25/10/2018 2 hours
Qualitative research and its role in the innovative process. The customer discovery in the lean startup to understand our customers. Organise, structure and run qualitative interviews.
Tools/Skills: Manage qualitative research processes (interviews, observations). Structure basic research protocols
5) 8/11/2018 2 hours
Offer development following the first round of exploration. What have we learned and what influence it has on our idea?.
Tools/Skills: defining a PoV: STORYBOARD to introduce the importance of heuristics and storytelling in the discovery process. Focus on metrics: vanity and useful
6) 15/11/2018 2 hours
Offer validation by elementary prototype and MVP. Selection of tools and techniques to be used by groups
Tools/Skills: Power Point, Landing pages, paper prototypes,
7) 22/11/2018 4 hours
Workshop with case study and simulations. Case study.(external host) Student will present their work and learning outcomes will be discussed: how to give and receive feedback.
8) 29/11/2018 4 ore
(workshop LEGO SERIOUS PAY): Workshop on trend driven innovation with Lego Serious Play (LSP).