Communication research

The program of the course ensures that students are equipped to contribute to the practice of communication research in the academic and business sectors, both public and private. The course main goal is to develop communication research specialists trained in conducting communication research within the context of theories and effects.

At the end students must gain a deeper understanding of the nature, principles and applications of different research methods, measurement, sampling methods, data analysis, interpretation, writing and publication of research.
They also will be able to identifying and applying communication theories, models and research techniques appropriate for a communication context in the international, national and local setting.
Students will be able to develop greater competence in identifying and formulation the appropriate study framework for a given communication problem and moreover, develop greater appreciation of the practical and ethical issues surrounding the conduct and practice of communication research and other researchers.