The aim of this course is to offer students of industrial chemistry with the opportunity to learn how to surf firms' strategy. The objective is not turn them into experts, but provide them with a basic vocabulary to deal with those involved in the management of their firms.
Risultati apprendimento attesi
At the end of the course, students are expected to be competent on: 1. The analysis of the competitive context; 2. The analysis of firms' resources and competencies; 3. The analysis of the value chain; 4. Understanding the main organizational forms and management systems 5. The analysis of competitive advantage; 6. Basic elements of an innovation strategy; 7. Drawing a green strategy; 8. Understanding the information contained in the four basic financial statements.