The course in Market regulation and business practices aims at providing students with the analytical tools relevant for a general knowledge in different areas such as regulatory strategies (especially. based on information), unfair commercial practices and misleading advertising, technological innovation (platforms, algorithms, consumer role in the digital era), and the regime of Intellectual Property Rights. Moreover, the methodology that is used prevailingly is addressed to explain some legal categories to students from different countries who do not have any specific legal background. The programme is tailored for students like these and in addition is to be combined with the objectives and other courses of the Master degree in corporate communication.
Risultati apprendimento attesi
This course provides an opportunity for students to develop an understanding of, and critically to evaluate, the basic tools, techniques and decision-making methodologies that are employed in regulatory design and practices especially regarding consumers' attitudes and expected behaviour changes through disruptive technology in the digital world. It will also enable students to undertake a critical appraisal of the main matters which in different ways are related to the matters of the course.