Corporate communication
A.A. 2022/2023
Obiettivi formativi
- Describe the role of corporate communication as a management tool for building, developing, handling, and protecting a corporate reputation;
- State the importance of corporate reputation for the management of relationships with an organization's internal and external stakeholders;
- Describe how reputation and relationships can determine the pursuit and attainment of business goals and results;
- List the founding elements of the discipline, along with the processes, tools, and modes for effective communications that serve the organization's purposes, while remaining in harmony with the organization's positioning and core values.
- State the importance of corporate reputation for the management of relationships with an organization's internal and external stakeholders;
- Describe how reputation and relationships can determine the pursuit and attainment of business goals and results;
- List the founding elements of the discipline, along with the processes, tools, and modes for effective communications that serve the organization's purposes, while remaining in harmony with the organization's positioning and core values.
Risultati apprendimento attesi
The course is structured to allow students to view in context many principles already covered in such courses as marketing, advertising, public relations, and human resources management. Students will have opportunities
to link these principles to wider corporate communication strategy.
to link these principles to wider corporate communication strategy.
Periodo: Primo trimestre
Modalità di valutazione: Esame
Giudizio di valutazione: voto verbalizzato in trentesimi
Corso singolo
Questo insegnamento non può essere seguito come corso singolo. Puoi trovare gli insegnamenti disponibili consultando il catalogo corsi singoli.
Programma e organizzazione didattica
Edizione unica
Periodo
Primo trimestre
Programma
This course covers the broad area of the theory and practice of corporate communication for graduate-level study. It emphasizes the integration of the management functions of marketing and public relations in contemporary corporate communication. It includes an introduction to qualitative research methods as they may be applied to questions of the theory and practice of corporate communication.
Prerequisiti
None.
Metodi didattici
Wednesday: Lecture on the weekly chapter reading; small-group discussion.
Thursday: Reading Presentations by students (credit); small-group discussion; Kahoot game for review.
Friday: Review Questions (credit); planning and development of Team Presentations.
Thursday: Reading Presentations by students (credit); small-group discussion; Kahoot game for review.
Friday: Review Questions (credit); planning and development of Team Presentations.
Materiale di riferimento
The required textbook is Corporate communication: A guide to theory and practice, by Joep Cornelissen, 6th edition. Two research articles related to each week's themes are assigned for reading and study for attending students.
Modalità di verifica dell’apprendimento e criteri di valutazione
For attending students, the main final assessment is the Team Presentation. There is no final exam.
Non-attending students are required to write a Final Examination. The mark received on the Final Examination constitutes 100% of the final grade in the course.
The Final Examination covers all of the topics discussed in the course. The resource for reviewing for the Final Examination is the textbook by Cornelissen, which is the core reading for the course. Nonattending students are strongly advised to obtain the text and to study all chapters.
Non-attending students are required to write a Final Examination. The mark received on the Final Examination constitutes 100% of the final grade in the course.
The Final Examination covers all of the topics discussed in the course. The resource for reviewing for the Final Examination is the textbook by Cornelissen, which is the core reading for the course. Nonattending students are strongly advised to obtain the text and to study all chapters.
SPS/08 - SOCIOLOGIA DEI PROCESSI CULTURALI E COMUNICATIVI - CFU: 9
Lezioni: 60 ore
Docente:
Adria Marco Luigi