Marketing and communication + business plan and project financial evaluation

The students will acquire basic knowledge on communication theories applied to cosmetic products. The Business Plan, which includes the launching a startup, the introducing a new product or the opening a new market, and the elements and choices of a successful business model and how to evaluate economic and financial sustainability will be discussed. Students will be introduced to the analysis of the market, marketing strategies and project management, especially targeted to the cosmetic industry.

The student will have the basis for identifying business-related objectives, implementing an adequate communication strategy and assessing the state of the company.