Web communication theories and techniques

To provide knowledge regarding the main communication theories and techniques, particularly using technological and digital tools, applied to scientific, environmental and territorial issues for the dissemination and promotion of specificieties and uniquiness of mountains.

Students will be able to effectively translate technical-scientific contents into messages for dissemination, teaching and communication in a traditional way but also throughout different media and digital channels; tehy know how to use the main tools to create communication campaigns (eg website, CRM, software for e-mail marketing).