Market regulation and business practices
A.A. 2025/2026
Obiettivi formativi
The course in Market regulation and business practices aims at providing students with the analytical tools relevant for a general knowledge in different areas such as regulatory strategies (especially based on information), unfair commercial practices and misleading advertising, technological innovation (platforms, algorithms, artificial intelligence, consumer role in the digital era), and the regime of Intellectual Property Rights.
Moreover, the methodology that is used prevailingly is addressed to explain some legal categories to students from different countries who do not have any specific legal background.
The programme is tailored for students like these and in addition is to be combined with the objectives and other courses of the Master degree in corporate communication.
Moreover, the methodology that is used prevailingly is addressed to explain some legal categories to students from different countries who do not have any specific legal background.
The programme is tailored for students like these and in addition is to be combined with the objectives and other courses of the Master degree in corporate communication.
Risultati apprendimento attesi
This course provides an opportunity for students to develop an understanding of, and critically to evaluate, the basic tools, techniques and decision-making methodologies that are employed in regulatory design and practices especially regarding consumers' attitudes and expected behaviour changes through disruptive technology in the digital world.
It will also enable students to undertake a critical appraisal of the main matters which in different ways are related to the matters of the course.
It will also enable students to undertake a critical appraisal of the main matters which in different ways are related to the matters of the course.
Periodo: Terzo trimestre
Modalità di valutazione: Esame
Giudizio di valutazione: voto verbalizzato in trentesimi
Corso singolo
Questo insegnamento può essere seguito come corso singolo.
Programma e organizzazione didattica
Edizione unica
Responsabile
Periodo
Terzo trimestre
Programma
Il programma è organizzato in 3 unità:
la prima riguarda strategie di regolazione basate sulla informazione e gli strumenti innovativi come il nudging e il suo fondamento teorico nelle scienze cognitive; la seconda riguarda la legislazione UE sulle pratiche commerciali scorrette e sulle clausole vessatorie e sulla pubblicità ingannevole; questi temi saranno analizzati alla luce dell'economia digitale con partic. attenzione alle piattaforme, ai big data, intelligenza artificiale e alla profilazione così come alla protezione del consumatore; la terza riguarda le regole in materia di ethical branding and greenwhasing.
la prima riguarda strategie di regolazione basate sulla informazione e gli strumenti innovativi come il nudging e il suo fondamento teorico nelle scienze cognitive; la seconda riguarda la legislazione UE sulle pratiche commerciali scorrette e sulle clausole vessatorie e sulla pubblicità ingannevole; questi temi saranno analizzati alla luce dell'economia digitale con partic. attenzione alle piattaforme, ai big data, intelligenza artificiale e alla profilazione così come alla protezione del consumatore; la terza riguarda le regole in materia di ethical branding and greenwhasing.
Prerequisiti
Sarebbe auspicabile una minima conoscenza di categorie giuridiche, in partic. del diritto pubblico e privato.
Metodi didattici
Ogni unità include lezioni generali a carattere teorico e discussioni in parallelo a partire dalla casistica. Inoltre sono previsti laboratori su casi pratici e presentazioni orali da parte degli studenti con il coinvolgimento della classe.
Materiale di riferimento
Studenti frequentanti. Oltre al materiale fornito a lezione:
Unità 1: letture obbligatorie
R. Baldwin- M. Cave - M. Lodge, Understanding Regulation :
Part I - chapter 3 (25-39)
part II - chapter 7 (105 - 136) + chapter 8 (137 -146)
Part III - chapter 11 (227 -259)
Karen Yeung, Government by publicity management: sunlight or spin, Public Law 2005
Cass R. Sunstein, Nudges.gov: Behavioral Economics and Regulation, Oxford Handbook of Behavioral Economics and the Law, 2014
Richard H. Thaler - Cass R. Sunstein, Nudge. Improving decisions about health, wealth, and happiness, Yale Univ. Press, 2008
Unità 2: letture obbligatorie:
- Dir. 93/13/EEC - Unfair terms in consumer contracts
- DIR. 2005/29/EC concerning unfair business-to-consumer commercial practices in the internal market
- DIR. 2006/114/EC concerning misleading and comparative advertising
- DIR (EU) 2019/2161 regarding modernisation of consumer law
- Regulation (UE) 2022/2065 on a Single Market For Digital Services (Digital Services Act)
- Regulation (UE) 2024/1689 on Artificial Intelligence (Artificial Intelligence Act)
- JAN TRZASKOWSKI, Behavioural Economics, Neuroscience, and the Unfair Commercial Practices Directive, J Consum Policy (2011) 34:377-392
- OECD DIGITAL ECONOMY PAPERS, Protecting consumers in peer platform markets. exploring the issues, No. 253, 2016
- NATALI HELBERGER, Profiling and targeting consumers in the Internet of Things - A new challenge for consumer law ( available at: http://ssrn.com/abstract=2728717 )
Unità 3: letture obbligatorie:
- BERT K., Empowering Consumers for the Green Transition: Overview of Directive (EU) 2024/825, (2024), 13, Journal of European Consumer and Market Law, Issue 5, pp. 205-217 (available on minerva)
- MACLENNAN J-DE CATELLE W., The Revision of EU Greenwashing Laws: A New Framework of Analysis, in Business and Human Rights Journal, Published online 2025:1-7 (available on minerva)
- TINGER M.-WALTON S., O'KANE P., (51-70), The Climate Impact of Misinformation, Disinformation, and Greenwashing in Advertising in VANDENBERG - K.M.-TINGER (ed.), Rethinking Advertising: Ethics and Effectiveness, Cham (Switzerland), Springer Nature, 2025 (available on minerva)
- VANDENBERG K.M.-TINGER, Rethinking Advertising, in VANDENBERG K.M.-TINGER (ed.), Rethinking Advertising: Ethics and Effectiveness, Cham (Switzerland), Springer Nature, 2025 (1-17) (available on minerva)
Studenti non frequentanti.
Unità 1:
- R. BALDWIN- M. CAVE - M. LODGE, Understanding Regulation :
o Part I - chapter 3 (25-39)
o part II - chapter 7 (105 - 136) + chapter 8 (137 -146)
o Part III - chapter 11 (227 -259)
- KAREN YEUNG, Government by publicity management: sunlight or spin, Public Law 2005
- CASS R. SUNSTEIN, Nudges.gov: Behavioral Economics and Regulation, Oxford Handbook of Behavioral Economics and the Law, 2014
- RICHARD H. THALER - CASS R. SUNSTEIN, Nudge. Improving decisionsabout health, wealth, and happiness, Yale Univ. Press, 2008
- YING FAN, Ethical branding and corporate reputation, Corporate Communications: An International Journal (2005)
Unità 2:
- Dir. 93/13/EEC - Unfair terms in consumer contracts
- DIR. 2005/29/EC concerning unfair business-to-consumer commercial practices in the internal market
- DIR. 2006/114/EC concerning misleading and comparative advertising
-DIR (EU) 2019/2161 regarding modernisation of consumer law
- Regulation (UE) 2022/2065 on a Single Market For Digital Services (Digital Services Act)
- Regulation (UE) 2024/1689 on Artificial Intelligence (Artificial Intelligence Act)
- JAN TRZASKOWSKI, Behavioural Economics, Neuroscience, and the Unfair Commercial Practices Directive, J Consum Policy (2011) 34:377-392
- OECD DIGITAL ECONOMY PAPERS, Protecting consumers in peer platform markets. exploring the issues, No. 253, 2016
- NATALI HELBERGER, Profiling and targeting consumers in the Internet of Things - A new challenge for consumer law ( available at: http://ssrn.com/abstract=2728717
- DANIEL J. SOLOVE, Privacy Self-Management and the Consent Dilemma, GW Law Faculty Publications & Other Works (2013)
Unità 3:
- BERT K., Empowering Consumers for the Green Transition: Overview of Directive (EU) 2024/825, (2024), 13, Journal of European Consumer and Market Law, Issue 5, pp. 205-217 (available on minerva)
- MACLENNAN J-DE CATELLE W., The Revision of EU Greenwashing Laws: A New Framework of Analysis, in Business and Human Rights Journal, Published online 2025:1-7 (available on minerva)
- TINGER M.-WALTON S., O'KANE P., (51-70), The Climate Impact of Misinformation, Disinformation, and Greenwashing in Advertising in VANDENBERG - K.M.-TINGER (ed.), Rethinking Advertising: Ethics and Effectiveness, Cham (Switzerland), Springer Nature, 2025 (available on minerva)
- VANDENBERG K.M.-TINGER, Rethinking Advertising, in VANDENBERG K.M.-TINGER (ed.), Rethinking Advertising: Ethics and Effectiveness, Cham (Switzerland), Springer Nature, 2025 (1-17) (available on minerva)
- KUNTZ T., Introduction, in KUNTZ T. (ed.), Handbook on Environmental, Social, and Corporate Governance, Edward Elgar Publishing Ltd., 2024 (1-20) (available on minerva)
- MACCHIAVELLO E., "Greenwashing" in investment intermediation: investor protection investor protection and the difficult role of enforcement, Forthcoming in European Business Law Review, 2026, available on https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4957242 (1-74)
Unità 1: letture obbligatorie
R. Baldwin- M. Cave - M. Lodge, Understanding Regulation :
Part I - chapter 3 (25-39)
part II - chapter 7 (105 - 136) + chapter 8 (137 -146)
Part III - chapter 11 (227 -259)
Karen Yeung, Government by publicity management: sunlight or spin, Public Law 2005
Cass R. Sunstein, Nudges.gov: Behavioral Economics and Regulation, Oxford Handbook of Behavioral Economics and the Law, 2014
Richard H. Thaler - Cass R. Sunstein, Nudge. Improving decisions about health, wealth, and happiness, Yale Univ. Press, 2008
Unità 2: letture obbligatorie:
- Dir. 93/13/EEC - Unfair terms in consumer contracts
- DIR. 2005/29/EC concerning unfair business-to-consumer commercial practices in the internal market
- DIR. 2006/114/EC concerning misleading and comparative advertising
- DIR (EU) 2019/2161 regarding modernisation of consumer law
- Regulation (UE) 2022/2065 on a Single Market For Digital Services (Digital Services Act)
- Regulation (UE) 2024/1689 on Artificial Intelligence (Artificial Intelligence Act)
- JAN TRZASKOWSKI, Behavioural Economics, Neuroscience, and the Unfair Commercial Practices Directive, J Consum Policy (2011) 34:377-392
- OECD DIGITAL ECONOMY PAPERS, Protecting consumers in peer platform markets. exploring the issues, No. 253, 2016
- NATALI HELBERGER, Profiling and targeting consumers in the Internet of Things - A new challenge for consumer law ( available at: http://ssrn.com/abstract=2728717 )
Unità 3: letture obbligatorie:
- BERT K., Empowering Consumers for the Green Transition: Overview of Directive (EU) 2024/825, (2024), 13, Journal of European Consumer and Market Law, Issue 5, pp. 205-217 (available on minerva)
- MACLENNAN J-DE CATELLE W., The Revision of EU Greenwashing Laws: A New Framework of Analysis, in Business and Human Rights Journal, Published online 2025:1-7 (available on minerva)
- TINGER M.-WALTON S., O'KANE P., (51-70), The Climate Impact of Misinformation, Disinformation, and Greenwashing in Advertising in VANDENBERG - K.M.-TINGER (ed.), Rethinking Advertising: Ethics and Effectiveness, Cham (Switzerland), Springer Nature, 2025 (available on minerva)
- VANDENBERG K.M.-TINGER, Rethinking Advertising, in VANDENBERG K.M.-TINGER (ed.), Rethinking Advertising: Ethics and Effectiveness, Cham (Switzerland), Springer Nature, 2025 (1-17) (available on minerva)
Studenti non frequentanti.
Unità 1:
- R. BALDWIN- M. CAVE - M. LODGE, Understanding Regulation :
o Part I - chapter 3 (25-39)
o part II - chapter 7 (105 - 136) + chapter 8 (137 -146)
o Part III - chapter 11 (227 -259)
- KAREN YEUNG, Government by publicity management: sunlight or spin, Public Law 2005
- CASS R. SUNSTEIN, Nudges.gov: Behavioral Economics and Regulation, Oxford Handbook of Behavioral Economics and the Law, 2014
- RICHARD H. THALER - CASS R. SUNSTEIN, Nudge. Improving decisionsabout health, wealth, and happiness, Yale Univ. Press, 2008
- YING FAN, Ethical branding and corporate reputation, Corporate Communications: An International Journal (2005)
Unità 2:
- Dir. 93/13/EEC - Unfair terms in consumer contracts
- DIR. 2005/29/EC concerning unfair business-to-consumer commercial practices in the internal market
- DIR. 2006/114/EC concerning misleading and comparative advertising
-DIR (EU) 2019/2161 regarding modernisation of consumer law
- Regulation (UE) 2022/2065 on a Single Market For Digital Services (Digital Services Act)
- Regulation (UE) 2024/1689 on Artificial Intelligence (Artificial Intelligence Act)
- JAN TRZASKOWSKI, Behavioural Economics, Neuroscience, and the Unfair Commercial Practices Directive, J Consum Policy (2011) 34:377-392
- OECD DIGITAL ECONOMY PAPERS, Protecting consumers in peer platform markets. exploring the issues, No. 253, 2016
- NATALI HELBERGER, Profiling and targeting consumers in the Internet of Things - A new challenge for consumer law ( available at: http://ssrn.com/abstract=2728717
- DANIEL J. SOLOVE, Privacy Self-Management and the Consent Dilemma, GW Law Faculty Publications & Other Works (2013)
Unità 3:
- BERT K., Empowering Consumers for the Green Transition: Overview of Directive (EU) 2024/825, (2024), 13, Journal of European Consumer and Market Law, Issue 5, pp. 205-217 (available on minerva)
- MACLENNAN J-DE CATELLE W., The Revision of EU Greenwashing Laws: A New Framework of Analysis, in Business and Human Rights Journal, Published online 2025:1-7 (available on minerva)
- TINGER M.-WALTON S., O'KANE P., (51-70), The Climate Impact of Misinformation, Disinformation, and Greenwashing in Advertising in VANDENBERG - K.M.-TINGER (ed.), Rethinking Advertising: Ethics and Effectiveness, Cham (Switzerland), Springer Nature, 2025 (available on minerva)
- VANDENBERG K.M.-TINGER, Rethinking Advertising, in VANDENBERG K.M.-TINGER (ed.), Rethinking Advertising: Ethics and Effectiveness, Cham (Switzerland), Springer Nature, 2025 (1-17) (available on minerva)
- KUNTZ T., Introduction, in KUNTZ T. (ed.), Handbook on Environmental, Social, and Corporate Governance, Edward Elgar Publishing Ltd., 2024 (1-20) (available on minerva)
- MACCHIAVELLO E., "Greenwashing" in investment intermediation: investor protection investor protection and the difficult role of enforcement, Forthcoming in European Business Law Review, 2026, available on https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4957242 (1-74)
Modalità di verifica dell’apprendimento e criteri di valutazione
Per studenti frequentanti:
1. un test scritto alla fine di ogni unità inclusivo di 2 domande aperte, il cui voto finale è formato dalla somma dei tre voti parziali (ponderato al 75% per la valutazione finale);
2. una presentazione orale sui concetti e casi studio relativi agli argomenti del corso (ponderata al 25% per la valutazione finale)
Per studenti non frequentanti:
Un esame scritto con 6 domande aperte su tutto il programma (in genere 2 domande per ogni unità).
Alcune domande possono essere finalizzate a verificare la capacità di applicare le conoscenze a casi pratici.
1. un test scritto alla fine di ogni unità inclusivo di 2 domande aperte, il cui voto finale è formato dalla somma dei tre voti parziali (ponderato al 75% per la valutazione finale);
2. una presentazione orale sui concetti e casi studio relativi agli argomenti del corso (ponderata al 25% per la valutazione finale)
Per studenti non frequentanti:
Un esame scritto con 6 domande aperte su tutto il programma (in genere 2 domande per ogni unità).
Alcune domande possono essere finalizzate a verificare la capacità di applicare le conoscenze a casi pratici.
Docente/i
Ricevimento:
1° trimestre: lunedì ore 14,30-16,30 on line (sarete contattati su Teams in corrispondenza dell'orario di ricevimento) oppure in presenza con iscrizione, tramite invio mail al seguente indirizzo: [email protected])
via della Passione, stanza 116
Ricevimento:
Mercoledì dalle 10 alle 13. Il ricevimento studenti avviene in modalità telematica o in presenza, previa prenotazione tramite mail ([email protected])