English

A.Y. 2018/2019
9
Max ECTS
60
Overall hours
SSD
L-LIN/12
Language
English
Learning objectives
Nel contesto disciplinare del corso di laurea in Comunicazione e Società, l'insegnamento di Lingua Inglese si propone di consolidare ed espandere le competenze linguistiche di base - in particolare la conoscenza grammaticale, l'uso di lessico appropriato ai contesti d'uso e le abilità di lettura - alla luce dei potenziali sbocchi professionali dei futuri laureati in vari settori della comunicazione pubblica e privata e della possibilità di proseguire gli studi in corsi di laurea magistrale, nazionali ed internazionali.
In questa prospettiva, il programma del corso investiga l'ambito del discorso dei media, sia tradizionali che nuovi, nella convinzione che i testi mediatici rappresentino, per generi e linguaggi, un'area di grande attualità ove maturare le nuove competenze critiche e linguistiche richieste dalle contemporanee pratiche di significazione.
Il livello di uscita è il B2 del CEFR (Quadro Comune Europeo di riferimento).
Expected learning outcomes
Undefined
Course syllabus and organization

Single session

Lesson period
First trimester
ATTENDING STUDENTS
Course syllabus
UNIT 1
New Media Literacies
Media Discourse. Definition of multimodality. Visual/verbal strategies in media texts. New digital genres and social networks.
Grammar review, lexis consolidation and expansion, use of language structures.

UNIT 2
Place Branding: Discourses and Practices.
Grammar review, lexis consolidation and expansion, use of language structures.

MODULO 3
Tourism 2.0 and New Digital Genres.
Grammar review, lexis consolidation and expansion, use of language structures.

BIBLIOGRAPHY
UNIT 1
1. Paganoni, Maria Cristina (2012). Online Branding from Hybrid Ads to Corporate Tweets. In Campagna, Sandra / Garzone, Giuliana / Ilie, Cornelia / Rowley-Jolivet, Elizabeth (eds) Evolving Genres in Web-mediated Communication. Bern: Peter Lang, 311-330.

UNIT 2
1. Anholt, Simon (2008). Place Branding: Is It Marketing, or Isn't It?. Place Branding and Public Diplomacy, 4,10, 1-6.
2. Paganoni, Maria Cristina (2015). City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality. Basingstoke and New York: Palgrave Macmillan.

UNIT 3
1. Paganoni, Maria Cristina (2016). Travel Blogs and Lists of Suggestions. In Garzone, Giuliana / Heaney, Dermot / Riboni, Giorgia (eds), LSP Research and Translation across Languages and Cultures. Newcastle Upon Tyne: Cambridge Scholars Publishing, 395-411.
2. Paganoni, Maria Cristina (2017). 'A Luxury You Can Afford': High-End Tourism in Travel Blog Discourse. In Gotti, Maurizio / Maci, Stefania / Sala, Michele (eds) Ways of Seeing, Ways of Being: Representing the Voices of Tourism. Bern: Peter Lang, 179-196.
3. Paganoni, Maria Cristina (2017). Chinese Travel Blogs in English: A Cross-Cultural Discursive Perspective. In Bulfoni, Clara / Lupano, Emma / Mottura, Bettina (eds) Sguardi sull'Asia e altri scritti in onore di Alessandra Cristina Lavagnino. Milano: LED, 313-329.

In addition:
All teaching materials that will be uploaded to the ARIEL e-learning Platform http://ariel.unimi.it at the course link.

GRAMMAR TEXTBOOKS

Ballard, Kim (any edition), Frameworks of English: Introducing Language Structures, Basingstoke and London, Palgrave Macmillan.
Vince, Michael (2014). First Certificate Language Practice.Student Book Pack with Key (5th Edition). Oxford: Macmillan Education.

EXAM
The exam is computer-based and consists of a test of all course contents.

Students who regularly attend classes will be allowed to anticipate the test at the end of the course.
NON-ATTENDING STUDENTS
Course syllabus
The same as above.
L-LIN/12 - LANGUAGE AND TRANSLATION - ENGLISH - University credits: 9
Lessons: 60 hours
Professors: Nikitina Jekaterina, Paganoni Maria Cristina