Digital Publishing

A.Y. 2019/2020
6
Max ECTS
40
Overall hours
SSD
SPS/08
Language
Italian
Learning objectives
The course is divided into two parts, one institutional in nature, aimed at providing the student with an introduction to the discipline considered in its fundamental aspects, and another monographic, which will be dedicated from year to year to topics of particular relevance in the field of multimedia publishing. On the one hand, the sociological, technical-informatic and humanistic aspects of the discipline, which are dealt with in Unit A, are decisive; on the other hand, an all-round in-depth study of individual topics with the support of projects will be carried out by the instructor and some of his students in Unit B. Both modules aim to offer the student an articulated, multidisciplinary, comprehensive and up-to-date view of the discipline: which, by its peculiar nature, is particularly subject to change.
Expected learning outcomes
By the end of the course the student will have to have an adequate measure of Knowledge and Skills and will be able to use some work tools, now essential:
Knowledge: HTML, XML, and CSS encoding fundamentals; DTD, XML, and Namespace formats; Academic coding languages: TEI, EAD. Languages for commercial publishing: Epub3. How to manage and display a dataset (from excel/CSV to view). Web Writing and SEO Copywriting Bases. Web Design Fundamentals: Usability, Information Architecture, Responsive Web Design.
Skills: design and implementation of static and dynamic websites, design of eBooks and multimedia magazines; design and implementation of Data Visualization from data collection.
Tools: Encoding: HTML, CSS, and XML Editors; Web Design: WordPress; EBook: PubCoder, ViewPorter, or IbooksAuthor2; Data Visualization: Tableau Public.
Course syllabus and organization

Single session

Responsible
Lesson period
Second semester
Course syllabus
In the general part (Unit A) it is planned to deal with the following topics: Discovering eBooks in epub3; Web Writing (hypertext, writing techniques for readers and search engines (SEO); Web design fundamentals (web usability, accessibility, HTML, XML and CSS, information architecture, responsiveness, use of CMS) We will also deal with academic multimedia publishing and Videogame Storytelling: the level of in-depth analysis of these latter subjects will also depend on the interest shown by those attending.
In the monographic part (Unit B) the fundamentals of Data Visualization will be examined and some projects will be analyzed, with particular reference to applications in digital publishing and Data Journalism.
Prerequisites for admission
There are no prerequisites, because the course is aimed at an audience of humanities students. What is required is the desire to develop one's own attitude towards digital (Digital Attitude) which consists in using consciously the digital hardware and software tools. The knowledge of the main coding languages (HTML and XML) is preferential.
Teaching methods
The course consists of lectures, within which a specific space is regularly dedicated to soliciting comments, observations and questions from the students. For the lessons, the teacher uses digital tools, hardware and software, which in some cases will be illustrated to the class. The chosen software will be free, open source or freemium.
Given the technical nature of this course, attendance is particularly recommended. Students who attend at least two thirds of the lessons are considered attending students.
Teaching Resources
EXAMINATION PROGRAM FOR ATTENDING STUDENTS

Attending students will have to know adequately the topics covered during the lectures and study:

01. F. Tissoni, L'editoria multimediale nel nuovo web, Milano, Unicopli 2010

02. F. Tissoni, Social Network: comunicazione e marketing, Milano, Apogeo, 2013

03 F. Franchi, Designing News, Gestalten, Berlin, 2013 oppure L. Sheldon, Character Development and Storytelling for games (second edition), Course Technology, Boston, 2013 oppure Jason Beaird, The Principles of Beautiful Web Design, SitePoint Pty. LTD, 2014; oppure AA.VV., The Data Journalism HandBook2, in press:

04. M. Pometti - F. Tissoni, Comunicare con i dati, Milano, Ledizioni, 2018

EXAMINATION PROGRAM FOR NON-ATTENDING STUDENTS

Non-attending students are invited to contact the teacher before taking the exam.

01. F. Tissoni, L'editoria multimediale nel nuovo web, Milano, Unicopli 2010

02. F. Tissoni, Social Network: comunicazione e marketing, Milano, Apogeo, 2013

03. F. Franchi, Designing News, Gestalten, Berlin, 2013

04. AA.VV., The Data Journalism HandBook2, in press: https://datajournalism.com/

05. M. Pometti - F. Tissoni, Comunicare con i dati, Milano, Ledizioni, 2018
Assessment methods and Criteria
The oral exam consists of an interview on the program topics, aimed at ascertaining the knowledge acquired both from a theoretical and a technical point of view.
The vote will be expressed in thirtieths.
The incoming Erasmus students will have the opportunity, if they so request, to take the exam in English, according to a program to be agreed with the teacher.
Chinese students are invited to contact the teacher before taking the exam.
The examination procedures for students with disabilities and / or with DSA must be agreed with the teacher, in agreement with the competent Office.
Unita' didattica A
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION - University credits: 3
Lessons: 20 hours
Unita' didattica B
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION - University credits: 3
Lessons: 20 hours
Educational website(s)
Professor(s)