Hindi Specialised Translation

Teaching aims to show to the students lexical and syntactic peculiarities and grammar that characterize advertising communication in Hindi language. Furthermore, teaching aims to introduce students to the phases and logic that accompany the realization of the advertisement. In addition to linguistic and, above all, lexical notions, teaching aims to offer the theoretical tools necessary to identify, analyze and understand logics and dynamics of ideological, cultural, social and economic character, which guide and govern the advertising communication, determining the expressive modalities and the linguistic choices.

At the end of the teaching, students must have improved their knowledge of lexicon with the acquisition of the terminology that characterizes the industry and the advertising market. The analysis of a large number of advertising texts will allow them to improve and consolidate their translation skills, refining their sensitivity necessary to transpose not only the contents, but the socio-cultural underpinnings and extralinguistic elements capable of increasing the persuasive force of the advertising message. In addition, study of the extra-linguistic component of advertising communication will allow students to consolidate their knowledge of socio-cultural dynamics and ideological orientations that permeate a part of contemporary Indian society. Students therefore, they will learn to apply their knowledge of Indian history and culture to the deciphering of advertising messages, thus developing their critical abilities and learning to rework previous knowledge in order to penetrate the complexity of socio-cultural and contemporary linguistics products.