Managing and Evaluating Intellectual Property Rights
A.Y. 2019/2020
Learning objectives
Intellectual property rights (IPRs) are a key component of today's economy. At worldwide level, they account for the large majority of large companies' assets. IPRs are a key component also for small and medium enterprises, as well as for start-ups acting in high tech industries.
This course is intended to provide students with theory and practice about how to manage IPRs proactively. To this end, students will first understand IPRs features (what makes IPRs special?), their origin and motivation (how IPRs emerged?) and the main issues scholars and practitioners are still debating (what is the role of intellectual property? are IPRs beneficial for innovation?). The first part of the course is specifically devoted to tackle these issues.
Managing also requires a deep understanding of the ways IPRs can be used to extract value. Companies can rely on IPRs to defend their position in a classic way or to proactively extract additional value through in-bound and out-bound processes. The recently emerging market for IPRs offers companies new, unprecedented options, but also bears possible risks. The second part of the course aims at tackling these topics.
This course is intended to provide students with theory and practice about how to manage IPRs proactively. To this end, students will first understand IPRs features (what makes IPRs special?), their origin and motivation (how IPRs emerged?) and the main issues scholars and practitioners are still debating (what is the role of intellectual property? are IPRs beneficial for innovation?). The first part of the course is specifically devoted to tackle these issues.
Managing also requires a deep understanding of the ways IPRs can be used to extract value. Companies can rely on IPRs to defend their position in a classic way or to proactively extract additional value through in-bound and out-bound processes. The recently emerging market for IPRs offers companies new, unprecedented options, but also bears possible risks. The second part of the course aims at tackling these topics.
Expected learning outcomes
Participants in this course will learn which are the main intellectual property rights, their features, and how to manage and to protect them. In particular, they will understand how to set up an IP protection strategy within a company, how to identify and tackle the main threats in IPRs' protection, and what the practical tools are for ensuring such protection. Additionally, they will learn the main criteria for evaluating IPRs, in order to get a better understanding on how to exploit innovations within companies.
Lesson period: First trimester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Responsible
Lesson period
First trimester
ATTENDING STUDENTS
Course syllabus
NON-ATTENDING STUDENTS
1. Introduction to IP
2. Soft IP: copyrights and trade secrets
2.1. Copyright - scope of protection and the logic, origins and motivations
2.1.1. Digital copyright, software, news, open source
2.1.2. Pictures, photos, and image rights
2.1.3. Databases and data market
2.1.4. Exceptions and limitations
2.2. Trade Secrets - scope of protection and the logic, origins and motivations
2.2.1. Nature of a non-traditional IP right
2.2.2. Information protected
2.2.3. Pros and cons
2.2.4. Trade secrets, confidentiality and data protection laws
3. Hard IP: Patent, trademarks, designs
3.1. Patents - scope of protection and the logic, origins and motivations
3.1.1. The patenting process
3.1.2. Informational value of patents
3.1.3. The patenting system - the Unified Patent Convention
3.1.4. Divisionals
3.1.5. Standard patents
3.1.6. Patents vs trade secrets
3.1.7. Marketing incentives: patent box
3.2. Trademarks - scope of protection and the logic, origins and motivations
3.2.1. Types of trademarks, look alikes, searches and checks, and strategy for protection
3.2.2. The trademark system
3.2.3. New types of trademarks: layout, keywords advertising, new types of signs
3.2.4. Brand protection and filing strategies
3.2.5. Selective distribution
3.3. Designs - scope of protection and the logic, origins and motivations
3.3.1. Design strategy
4. Recent Trends in IP law
4.1. Artificial intelligence and IP laws
4.2. Big data and IoTs
4.3. Internet service providers liability for IP infringements
5. Managing IP
5.1. IPR in the start-up process
5.1.1. Working with IP agents and attorneys
5.1.2. Developing a strategy
5.1.3. Clearances, searches, databases
5.1.4. Freedom to operate
5.1.5. Researching with Intellectual Property on Mind
5.1.6. Enforcement aspects in a IP strategy (PI, DNI, remedies)
5.2. Ownership and HR issues
5.2.1. IP Policies, NDA and other useful tools
5.2.2. Employees' rights, works for hire
5.2.3. Disclosures and filing decisions
5.2.4. Moral rights
5.3. Enforcement
5.3.1. Remedies and damages
5.3.2. Protection at customs / Border Seizure
5.4. IP audits
5.5. IP due diligence in M&A operations
5.6. Evaluating IP
5.7. IP market
5.7.1. IP agreements
5.7.2. Managing information transfer, IP intermediaries
5.8. IP abuse and competition concerns (the essential facilities doctrine)
2. Soft IP: copyrights and trade secrets
2.1. Copyright - scope of protection and the logic, origins and motivations
2.1.1. Digital copyright, software, news, open source
2.1.2. Pictures, photos, and image rights
2.1.3. Databases and data market
2.1.4. Exceptions and limitations
2.2. Trade Secrets - scope of protection and the logic, origins and motivations
2.2.1. Nature of a non-traditional IP right
2.2.2. Information protected
2.2.3. Pros and cons
2.2.4. Trade secrets, confidentiality and data protection laws
3. Hard IP: Patent, trademarks, designs
3.1. Patents - scope of protection and the logic, origins and motivations
3.1.1. The patenting process
3.1.2. Informational value of patents
3.1.3. The patenting system - the Unified Patent Convention
3.1.4. Divisionals
3.1.5. Standard patents
3.1.6. Patents vs trade secrets
3.1.7. Marketing incentives: patent box
3.2. Trademarks - scope of protection and the logic, origins and motivations
3.2.1. Types of trademarks, look alikes, searches and checks, and strategy for protection
3.2.2. The trademark system
3.2.3. New types of trademarks: layout, keywords advertising, new types of signs
3.2.4. Brand protection and filing strategies
3.2.5. Selective distribution
3.3. Designs - scope of protection and the logic, origins and motivations
3.3.1. Design strategy
4. Recent Trends in IP law
4.1. Artificial intelligence and IP laws
4.2. Big data and IoTs
4.3. Internet service providers liability for IP infringements
5. Managing IP
5.1. IPR in the start-up process
5.1.1. Working with IP agents and attorneys
5.1.2. Developing a strategy
5.1.3. Clearances, searches, databases
5.1.4. Freedom to operate
5.1.5. Researching with Intellectual Property on Mind
5.1.6. Enforcement aspects in a IP strategy (PI, DNI, remedies)
5.2. Ownership and HR issues
5.2.1. IP Policies, NDA and other useful tools
5.2.2. Employees' rights, works for hire
5.2.3. Disclosures and filing decisions
5.2.4. Moral rights
5.3. Enforcement
5.3.1. Remedies and damages
5.3.2. Protection at customs / Border Seizure
5.4. IP audits
5.5. IP due diligence in M&A operations
5.6. Evaluating IP
5.7. IP market
5.7.1. IP agreements
5.7.2. Managing information transfer, IP intermediaries
5.8. IP abuse and competition concerns (the essential facilities doctrine)
Course syllabus
1. Introduction to IP
2. Soft IP: copyrights and trade secrets
2.1. Copyright - scope of protection and the logic, origins and motivations
2.1.1. Digital copyright, software, news, hyperlinks, open source
2.1.2. Databases
2.1.3. Exceptions and limitations
2.2. Trade Secrets - scope of protection and the logic, origins and motivations
2.2.1. Nature of a non-traditional IP right
2.2.2. Information protected
2.2.3. Trade secrets and confidentiality
3. Hard IP: Patent, trademarks, designs
3.1. Patents - scope of protection and the logic, origins and motivations
3.1.1. The patenting process
3.1.2. Informational value of patents
3.1.3. The patenting system - the Unified Patent Convention
3.1.4. Standard patents
3.1.5. Patents vs trade secrets
3.2. Trademarks - scope of protection and the logic, origins and motivations
3.2.1. Types of trademarks, and strategy for protection
3.2.2. The trademark system
3.2.3. Brand protection and filing strategies
3.3. Designs - scope of protection and the logic, origins and motivations
3.3.1. Design strategy
4. Managing IP
4.1. IPR in the start-up process
4.1.1. Working with IP agents and attorneys
4.1.2. Developing a strategy
4.1.3. Clearances, searches, databases
4.1.4. Freedom to operate
4.1.5. Researching with Intellectual Property in Mind
4.1.6. Enforcement aspects in a IP strategy (PI, DNI, remedies)
4.2. Ownership and HR issues
4.2.1. IP Policies, NDA and other useful tools
4.2.2. Employees' rights, works for hire
4.2.3. Disclosures and filing decisions
4.2.4. Moral rights
4.3. Enforcement
4.3.1. Remedies and damages
4.3.2. Protection at customs / Border Seizure
4.4. IP audits
4.5. Evaluating IP
4.6. IP market
4.6.1. IP agreements
4.6.2. Managing information transfer, IP intermediaries
2. Soft IP: copyrights and trade secrets
2.1. Copyright - scope of protection and the logic, origins and motivations
2.1.1. Digital copyright, software, news, hyperlinks, open source
2.1.2. Databases
2.1.3. Exceptions and limitations
2.2. Trade Secrets - scope of protection and the logic, origins and motivations
2.2.1. Nature of a non-traditional IP right
2.2.2. Information protected
2.2.3. Trade secrets and confidentiality
3. Hard IP: Patent, trademarks, designs
3.1. Patents - scope of protection and the logic, origins and motivations
3.1.1. The patenting process
3.1.2. Informational value of patents
3.1.3. The patenting system - the Unified Patent Convention
3.1.4. Standard patents
3.1.5. Patents vs trade secrets
3.2. Trademarks - scope of protection and the logic, origins and motivations
3.2.1. Types of trademarks, and strategy for protection
3.2.2. The trademark system
3.2.3. Brand protection and filing strategies
3.3. Designs - scope of protection and the logic, origins and motivations
3.3.1. Design strategy
4. Managing IP
4.1. IPR in the start-up process
4.1.1. Working with IP agents and attorneys
4.1.2. Developing a strategy
4.1.3. Clearances, searches, databases
4.1.4. Freedom to operate
4.1.5. Researching with Intellectual Property in Mind
4.1.6. Enforcement aspects in a IP strategy (PI, DNI, remedies)
4.2. Ownership and HR issues
4.2.1. IP Policies, NDA and other useful tools
4.2.2. Employees' rights, works for hire
4.2.3. Disclosures and filing decisions
4.2.4. Moral rights
4.3. Enforcement
4.3.1. Remedies and damages
4.3.2. Protection at customs / Border Seizure
4.4. IP audits
4.5. Evaluating IP
4.6. IP market
4.6.1. IP agreements
4.6.2. Managing information transfer, IP intermediaries
SECS-P/08 - MANAGEMENT
SECS-P/09 - CORPORATE FINANCE
SECS-P/09 - CORPORATE FINANCE
Lessons: 60 hours
Professor:
Banterle Francesco
Shifts:
-
Professor:
Banterle FrancescoProfessor(s)