The course (60 hours), which is held in both terms, provides 9 ECTS. It is not possible to acquire only 6 ECTS.
Title of the course: German Language: writing and oral communication
The course consists of the following teaching units:
Unit A (20 hours, 3 ects): Überzeugend online auftreten - Webinare auf Deutsch planen und durchführen (Ahara Bischoff, email@example.com
Unit B (20 hours, 3 ects): Überzeugend online auftreten - Webtexte wirksam formulieren (Ahara Bischoff)
Unit C (20 hours, 3 ects): Die Macht der Sprache - politische Texte des 20. und 21. Jahrhunderts (Moira Paleari)
Webinars are an effective way to teach at a distance in a synchronous and structured way, especially when held in a foreign language.
The first part of the course offers students the opportunity to learn methodologies and tools to develop and moderate a webinar in German. Specific criteria can be acquired to create a power point presentation; students can also learn the best tools for videoconferencing.
In addition to being able to communicate your ideas orally, you need to be able to write effectively. At a time when digital skills are increasingly required, you need to improve copywriting strategies, i.e. writing texts in German for the web. To this end, Unit B will examine and practice techniques for writing blogs, campaigns and messages on social media, e-mails and corporate pages in German, taking into account the needs and interests of the students.
The teaching unit C proposes an examination of political language starting from a linguistic analysis of texts, with particular attention to the following levels of analysis: syntactic, semantic and stylistic, and the rhetorical methods used in speeches, slogans, etc..
The course programme is valid until September 2022.