Languages of the Media

A.Y. 2020/2021
Overall hours
Learning objectives
Aims The course "Languages of the Media", aims to improve the English communication skills of the students, with a particular focus on the media discourse and the different media languages. The course gives the students a general background of the different kinds of media languages, starting with a general introduction to key concepts such as language, media, mediated communication, register and style. In agreement with the general targets of the B.A. Comunicazione e Società, the course also describes how the media system works, focusing its attention particularly on journalism and advertising as two of the main important current media languages. The course highlights the differences as well as the similarities between these two languages in the light of the social media revolution, underlying also the threat represented by fake news.
Expected learning outcomes
Making students able to correctly recognize the most important media languages, with a particular focus on journalistic language and advertising language, is the main expected learning outcome. In addition to this, students are also expected to be able to correctly understand the structure of a message (text, visual, video etc ) and its relationship with the social, cultural and historical context. Since the course is given in English, the lessons constitute an important opportunity for participants to improve their knowledge and understanding of the English language, with a particular regard to the technical terms used in the media industry. Practicing English is also stimulated by reading and commenting on articles about media discourse during the lessons.
Course syllabus and organization

Single session

Lesson period
First trimester
Online lessons via Teams (due to Covid restrictions)
Oral exam via Teams, subject to further changes due to Covid.
Course syllabus
1. Language and media, register and style
2. Genre
3. Mediated communication
4. Media communication audits
5. Media representation
6. Media language and media discourse
7. Critical discourse analysis and multimodal analysis
8. Rhetoric
9. Devices in persuasive discourse
10. Words and images
11. Taboo media language
12. News
13. News-The BP Oil Spill
14. News-The Palm-Oil Dispute
15. News-Media and natural disasters
16. Fake news
17. Stories and storytelling
18. Advertising
19. Advertising-Marlboro
20. Green advertising
21. Greenwashing
Prerequisites for admission
Basic listening and reading comprehension skills and speaking skills in English
Teaching methods
On line lessons (due to Covid restrictions) with slides and reading and commentary
Teaching Resources
Slides and articles
Assessment methods and Criteria
Oral exam via Teams, subject to further changes due to Covid.
Lessons: 40 hours
Professor: Adriani Roberto
Educational website(s)
Every Thursday from 8:30 to 10:30 AM, until the end of the course (28th November 2019). Meeting by appointment
Via Livorno 1, Room 205