The aim of the course is to provide students with basic knowledge about the role of communication and PR activities in those peculiar organizations that are public and governmental offices. Students will discuss the evolution of · Government practice and bills in the realm of communication · organization and culture of governmental organization · consciousness of the importance of communication for effective action · the use of internet and social networks to improve communication and relations.
The course includes both practical and theoretical elements, and covers a wide range of issues which professional practitioners need to address
Expected learning outcomes
The course aims to develop areas of expertise that allow the identification of professional and work areas functional to the communication and public relations system, with particular attention to the areas of public relations, institutional relations and government communication.
Lesson period: Second trimester
(In case of multiple editions, please check the period, as it may vary)