New Business Start-Up
A.Y. 2021/2022
Learning objectives
Launching a new business is a highly uncertain process. It starts with the discovery of an opportunity and unfolds through the development of a business model to exploit that opportunity. This course is meant to introduce students with theory, techniques and practice entrepreneurs can apply for managing the complexity of starting up a new business. The basic steps required to plan, start and run a new business will be covered. By applying a "learning by doing" approach and working on real cases, students will analyze opportunity identification, set a value proposition, collect evidence to validate their assumptions, and orchestrate all the needed resources to exploit a business opportunity. Traditional lectures will be combined with a strong link to the entrepreneurship eco-systems, to train students on how to develop a business plan. Students will also have the opportunity to take part of seminars, speeches from "insiders", public pitch sessions, crowdfunding campaigns.
Expected learning outcomes
By the end of the course, students will learn how to perform the distinct business planning activities throughout the steps of an entrepreneurial process. By applying agile working, lean business planning, tools for market and competitor analysis, trend-watching and data crunching, students will be able to understand how to create value for customers and investors, as well as for the other stakeholders involved. Moreover, they will acquire knowledge and skills to evaluate the potential of business initiatives, while managing risks and uncertainty and preventing failure. By working in teams, students will also develop collaborative attitudes, as well as self-assessment skills.
Lesson period: First trimester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Responsible
Lesson period
First trimester
Course syllabus
COURSE STRUCTURE
1)Introduction; 2)Entrepreneurship in theory I; 3)Entrepreneurship in theory II; 4)Start-up and innovation in theory and practice; 5)Business Models in practice; 6)The entry problem and the competition; 7)The competitive external environment; 8)Analysis of the internal environment; 9) Elevator pitch I part; 10)Elevator pitch II part; 11)Cash Flow Projections; 12)Funding plan; 13) Break even analysis; 14)Financing alternatives to the banking channel; 15)Intellectual property; 16)Pitch competition - analysis of projects presented by students; 17)Pitch competition - analysis of projects presented by students; 18)Incubators, accelerators and other organization for driving/delivering the innovation;19)The investment process / I part; 20)The investment process /II part; 21)Company assessment and IPO; 22)metrics and KPIs; 23)subsidized finance; 24)1st revision of business plans; 25) PFI - Participative Financial Instruments; 26) European Innovation Council (previously Horizon 2020) and other finance instruments; 27) deepening financial documents : IS, BP, CF; 28) Start-up Valuation 29)Business plan - fixing the errors; 30) Written exam (last lesson).
1)Introduction; 2)Entrepreneurship in theory I; 3)Entrepreneurship in theory II; 4)Start-up and innovation in theory and practice; 5)Business Models in practice; 6)The entry problem and the competition; 7)The competitive external environment; 8)Analysis of the internal environment; 9) Elevator pitch I part; 10)Elevator pitch II part; 11)Cash Flow Projections; 12)Funding plan; 13) Break even analysis; 14)Financing alternatives to the banking channel; 15)Intellectual property; 16)Pitch competition - analysis of projects presented by students; 17)Pitch competition - analysis of projects presented by students; 18)Incubators, accelerators and other organization for driving/delivering the innovation;19)The investment process / I part; 20)The investment process /II part; 21)Company assessment and IPO; 22)metrics and KPIs; 23)subsidized finance; 24)1st revision of business plans; 25) PFI - Participative Financial Instruments; 26) European Innovation Council (previously Horizon 2020) and other finance instruments; 27) deepening financial documents : IS, BP, CF; 28) Start-up Valuation 29)Business plan - fixing the errors; 30) Written exam (last lesson).
Prerequisites for admission
First year exams
Teaching methods
FORMAT
Lectures, testimonials, presentations, videos, group work, individual task, case-studies discussion, articles.
Lectures, testimonials, presentations, videos, group work, individual task, case-studies discussion, articles.
Teaching Resources
ATTENDING STUDENTS
TOPICS AND ASSIGNED MATERIALS
- Professor's slides and files (lectures, testimonials, videos, articles, etc.)
- New Venture Creation: Entrepreneurship for the 21st Century, 10th Edition 9814577464 or 9789814577 by Stephen Spinelli, Rob Adams (UK)
NON-ATTENDING STUDENTS
TOPICS AND ASSIGNED MATERIALS
- New Venture Creation: Entrepreneurship for the 21st Century, 10th Edition 9814577464 · 9789814577465 by Stephen Spinelli, Rob Adams (UK)
Non-binding suggestion, only if necessary (Any book that allows to deepen the numerical part, of the business plan projections - income statement, balance sheet, cash flow statement; generally speaking to fill the gaps in the financial part):
- Entrepreneurial Finance - Finance and Business Strategies for the Serious Entrepreneur (English Edition). by Steven Rogers, McGraw-Hill Education.
TOPICS AND ASSIGNED MATERIALS
- Professor's slides and files (lectures, testimonials, videos, articles, etc.)
- New Venture Creation: Entrepreneurship for the 21st Century, 10th Edition 9814577464 or 9789814577 by Stephen Spinelli, Rob Adams (UK)
NON-ATTENDING STUDENTS
TOPICS AND ASSIGNED MATERIALS
- New Venture Creation: Entrepreneurship for the 21st Century, 10th Edition 9814577464 · 9789814577465 by Stephen Spinelli, Rob Adams (UK)
Non-binding suggestion, only if necessary (Any book that allows to deepen the numerical part, of the business plan projections - income statement, balance sheet, cash flow statement; generally speaking to fill the gaps in the financial part):
- Entrepreneurial Finance - Finance and Business Strategies for the Serious Entrepreneur (English Edition). by Steven Rogers, McGraw-Hill Education.
Assessment methods and Criteria
ATTENDING STUDENTS
The exam will be a based on a weighted average:
- written test - 50% - (individual work)
- pitch presentation - 10% - each group will deliver a 10' presentation about the start-up (group work).
- a full business plan - 40% - (group work)
NON-ATTENDING STUDENTS
Oral examination
For non-attending students there will be an oral exam based on the books.
At least one question of the oral exam will be aimed at verifying the knowledge of the structure of the Business Plan specifically for the numerical part (income statement, balance sheet, cash flow).
Counted in the weighted average of the final grade: 60%
** Mandatory Business Plan**
It is necessary to present a Business Plan, based on the modifiable model available on the Ariel teaching website, maintaining at least three main sections: 1) executive summary and descriptive part, 2) internal and external market analysis, metrics, etc. 3) numerical part with balance sheet, income statement and Cash flow statement.
To be sent to the teacher's email at least 10 days before the exam to allow the originality check.
Counted in the weighted average of the final grade: 40%
The exam will be a based on a weighted average:
- written test - 50% - (individual work)
- pitch presentation - 10% - each group will deliver a 10' presentation about the start-up (group work).
- a full business plan - 40% - (group work)
NON-ATTENDING STUDENTS
Oral examination
For non-attending students there will be an oral exam based on the books.
At least one question of the oral exam will be aimed at verifying the knowledge of the structure of the Business Plan specifically for the numerical part (income statement, balance sheet, cash flow).
Counted in the weighted average of the final grade: 60%
** Mandatory Business Plan**
It is necessary to present a Business Plan, based on the modifiable model available on the Ariel teaching website, maintaining at least three main sections: 1) executive summary and descriptive part, 2) internal and external market analysis, metrics, etc. 3) numerical part with balance sheet, income statement and Cash flow statement.
To be sent to the teacher's email at least 10 days before the exam to allow the originality check.
Counted in the weighted average of the final grade: 40%
SECS-P/08 - MANAGEMENT - University credits: 9
Lessons: 60 hours
Professors:
Arcari Marco, Benassi Mario
Professor(s)