The workshop aims to open students to the learning of the communication dynamics and the production of the different textual tools that press offices use in dealings with journalists and bloggers, with a specific focus on language aspects. It therefore meets the training objectives of the Course of Studies, which aims to provide specific professional skills.
Expected learning outcomes
Students will learn how to devise and compose the different communication tools of a news agency, from the traditional press release to the digital press kit, from the email invitation to save the date or short news to report via Messenger (Facebook), Instagram and Whatsapp. They will also learn to master and utilize the different communication dynamics depending on the products and routes. Some of the final products, passing consideration, will be published online.
The course is a practical laboratory about the functioning and the characteristics of the Press Office. First of all, What is a Press Office: a definition. Then, We'll talk about the professional category and the legislation that regulate the contents that a Press Office can spread. We'll analyze some institutional, private and corporate press releases. The analysis includes both the original communication and the emergency management.
Prerequisites for admission
Frontal lessons, exercises and discussions.
Slides and attachments will be proposed during the lab.