The workshop aims to identify the main patterns of using online writing and to guide students towards the creation of appropriate, effective and comprehensible texts.
Expected learning outcomes
To become familiar with the concept of professional writing applied to the web; to design textual content functional to the communication needs identified each time with reference to format, target, clients, platforms and devices.
Main features of online writing in the web 2.0 information ecosystem; types of information output for the web, including posts for social platforms, press releases, e-mails, articles for blogs, etc.; controlled writing techniques for the production of texts with a high readability index; focus on the techniques for effective writing of statistical information.
Prerequisites for admission
Online lectures, analysis of case histories and individual or group exercises.
Didactic aids provided by the teacher.
Assessment methods and Criteria
Verification of the constant participation of students and of the profitable performance of the activities assigned to them.