Advertising and Integrated Communication

- Understanding of the advertising agencies' environment, organization and working processes.
- Development of analytical skills in reading and analyzing advertising message
- Acquisition of the necessary knowledge and skills for developing multichannel communication plans.
- Introduction to digital and social marketing.

Thanks to an hands-on approach based on in-class exercises, discussions and industry professionals interventions, the course aims to give students the opportunity of developing a full communication project, which may also be useful in their future profession of communicators.