Digital Communication and Social Media

The course aims to provide students with an introduction to digital social media, giving them an overview of the purposes, processes and technologies for communicating and interacting on social media platforms. The course illustrates the main tools for the extraction and analysis of data generated dynamically on these platforms. It also includes an overview of the fundamentals of digital marketing and the multiple channels through which companies use digital communication and social media technologies.

By the end of the course, students will have an understanding of communication processes and interaction and analysis tools in the frame of digital social media. They will also have developed the necessary skills required of mediators in their potential work environments.