Web Communication Theory and Techniques

The course is divided into two parts, one institutional, aimed at providing the student with an introduction to the discipline considered in its fundamental aspects, and another monographic, which will be dedicated each year to a different topic, chosen among those of greater interest and relevance to the discipline. On the one hand, the sociological, technical-informatics and humanistic aspects of the discipline, which are dealt with in Unit A, are decisive; on the other hand, an all-round study of a single topic, with the support of projects or activities carried out by the teacher. Both modules aim to offer the student an articulated, multidisciplinary, comprehensive and up-to-date view of the discipline: which, by its peculiar characteristic, is particularly subject to change.

By the end of the course the student will have to have an adequate measure of Knowledge and Skills and will be able to use some work tools, no considered essential in the discipline:
Knowledge: the evolution of the internet (from 2.0 to the data web). History of social networks. HTML, XML, and CSS encoding basics; Social media marketing fundamentals. How to communicate on social networks. Digital Story telling. How the Google search engine works through its main algorithms and writing techniques for the web.
Skills: design and implement static and dynamic HTML pages and websites; use of major social networks (especially LinkedIn to make a digital CV); writing search engine-optimized web pages.
Tools: WordPress (for creating websites, with classroom tutorials); HTML and CSS editors (with tutorials); Google Search Console, Google Trends (for SEO).