Workshop: Brand Communication Strategies and Techniques: Influencer Marketing, Pr and Storytelling

The proposal of the lab is to explore two of the most important principles of contemporary marketing: brand storytelling and influencer marketing. During the lab we are going to analize this two topics with different tools, with talks from guest speakers and with an approach of continuous dialogue with psichological, sociological, linguistics and economics studies.
The aim of the lab will be focused on how to introduce influencer marketing in an integrated communication strategy with an open eye on Diversity & Inclusion matters.

The lab has the purpose to introduce students to theoretical and practical applies about a communication strategy that involves Key Opinion Leaders. At the end of the lab the students are going to be prepared to manage a full Influencer Marketing campaign.