Workshop: Business Templates for the Web

The course aims to provide participating students with fundamental knowledge about the Internet and the Web ecosystem, the theoretical tools necessary to recognize and define the main business models that can be applied to products or services that exploit the Web as the main vehicle for value exchange as well as a structured experimental methodology for designing and implementing a sustainable Web-based business.

At the end of the course, students will know the main characteristics of the Web ecosystem, the most commonly adopted business models in this area as well as methods for defining an appropriate Web-based business model and a systematic methodology for structuring and launching a digital entrepreneurship project.