Workshop: Territorial Marketing: Strategies and New Perspectives
A.Y. 2024/2025
Learning objectives
The aim of the workshop is to provide the students with the tools they need to create and develop projects of territorial marketing, strengthening their skills in the field of communication strategies.
Expected learning outcomes
By the end of the workshop, the students will have acquired a secure knowledge of the territorial marketing techniques and will be able to develop projects for the enhancement and promotion applied to single cases studies.
Lesson period: First semester
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
- University credits: 3
Humanities workshops: 20 hours