Agri-Food Marketing
A.Y. 2025/2026
Learning objectives
At the end of the course, students will be able to:
· Understand the fundamental principles of strategic and operational marketing.
· Analyze agri-food markets and interpret consumer demand.
· Apply segmentation and market positioning techniques.
· Develop effective marketing strategies, considering branding, pricing, distribution, and communication.
· Use statistical tools for data collection and market analysis.
· Simulate market research and develop data-driven strategies.
· Understand the fundamental principles of strategic and operational marketing.
· Analyze agri-food markets and interpret consumer demand.
· Apply segmentation and market positioning techniques.
· Develop effective marketing strategies, considering branding, pricing, distribution, and communication.
· Use statistical tools for data collection and market analysis.
· Simulate market research and develop data-driven strategies.
Expected learning outcomes
At the end of the course, students will be able to:
· Understand the fundamental principles of strategic and operational marketing.
· Analyze agri-food markets and interpret consumer demand.
· Apply segmentation and market positioning techniques.
· Develop effective marketing strategies, considering branding, pricing, distribution, and communication.
· Use statistical tools for data collection and market analysis.
· Simulate market research and develop data-driven strategies.
· Understand the fundamental principles of strategic and operational marketing.
· Analyze agri-food markets and interpret consumer demand.
· Apply segmentation and market positioning techniques.
· Develop effective marketing strategies, considering branding, pricing, distribution, and communication.
· Use statistical tools for data collection and market analysis.
· Simulate market research and develop data-driven strategies.
Lesson period: First semester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Course currently not available
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL - University credits: 6
Practicals: 32 hours
Lessons: 32 hours
Lessons: 32 hours