Business Statistics
A.Y. 2025/2026
Learning objectives
The course of Business Statistics aims to provide the knowledge of the main Data Mining techniques addressed to the analysis of business data. Indeed, the increasing availability of data has brought out the need to deal with methodologies and tools for the quantitative decision-making processes in economic and business applications. Data may have a source within the firm, such as those related to customers or users, or may derive from appropriate market research. The presence of data of different nature (i.e., both qualitative and quantitative) requires that the student achieves suitable skills which allow him to justify the logical process underlying the adoption of a specific technical analysis, to formulate reasoning critically and rigorously, and to detect the synthetic information to support decisions, especially in the risk management process. The skills achieved in the course of Business Statistics will be useful for the courses whose main issues are related to marketing, market research, and decision-making processes.
Expected learning outcomes
At the end of the course, the student will have achieved the skills for both theoretical and practical formalization of Data Mining techniques presented along the course. In particular, the student will be able to: recognize the differences between supervised methods, non-supervised methods, descriptive models, and predictive models; demonstrate an adequate ability to choose the most suitable model based on the features of the available data and the purpose of the analysis to be led; select, among several models, the model characterized by the greatest predictive accuracy; learn tree models and provide a strong time series analysis. Moreover, the students will be able to implement the models using the programming language of the statistical R software; correctly interpret the analysis outputs by extracting information that can support the decision-making processes.
Lesson period: Third trimester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course can be attended as a single course.
Course syllabus and organization
Single session
Responsible
Lesson period
Third trimester
Course syllabus
The course topics are:
- Data organization
- Univariate and multivariate descriptive statistics
- Definition of a model (regressions, clusters, decision trees, etc.)
- Model validation techniques
Emphasis will be placed on the application of these techniques in real-world fields of economics/business through various business cases.
- Data organization
- Univariate and multivariate descriptive statistics
- Definition of a model (regressions, clusters, decision trees, etc.)
- Model validation techniques
Emphasis will be placed on the application of these techniques in real-world fields of economics/business through various business cases.
Prerequisites for admission
To adequately engage with the course content, students should have appropriate statistical and mathematical skills—in particular, they should already have passed the Basic Statistics exam.
Teaching methods
The course includes 20 face-to-face lectures, both theoretical and applied (a number of business cases will be analyzed during the lectures), and a series of hands-on exercises (led by a teaching assistant) using R.
Teaching Resources
Reference materials for exam preparation:
- Materials provided in class - (ATTENDING STUDENTS ONLY)
- Statistica per le decisioni aziendali (Pearson, 2nd ed.) — required textbook for non-attending students
- Applied Data Mining for Business and Industry (2nd ed., Wiley) — recommended for further study
- Materials provided in class - (ATTENDING STUDENTS ONLY)
- Statistica per le decisioni aziendali (Pearson, 2nd ed.) — required textbook for non-attending students
- Applied Data Mining for Business and Industry (2nd ed., Wiley) — recommended for further study
Assessment methods and Criteria
FOR ATTENDING STUDENTS (WITH AT LEAST 70% VERIFIED IN-CLASS ATTENDANCE):
The end-of-course grade will be based on:
A) Written exam: 32 multiple-choice questions (1 point for each correct answer; 0 points for wrong or unanswered questions)
B) Group Project Work:Instructions will be provided at the start of the course; each group will present during the final class.
The final grade will be a weighted average: exam (70%) + project work (30%).
The content of the exam for attending students will be based on materials provided during the classes.
FOR NON-ATTENDING STUDENTS:
The final assessment will consist of only the written exam, based on 24 multiple-choice questions (1 point per correct answer; 0 points for wrong or unanswered questions), and two exercises (up to 4 points each). The content of the exam for non attending students will be based only on required textbook.
The end-of-course grade will be based on:
A) Written exam: 32 multiple-choice questions (1 point for each correct answer; 0 points for wrong or unanswered questions)
B) Group Project Work:Instructions will be provided at the start of the course; each group will present during the final class.
The final grade will be a weighted average: exam (70%) + project work (30%).
The content of the exam for attending students will be based on materials provided during the classes.
FOR NON-ATTENDING STUDENTS:
The final assessment will consist of only the written exam, based on 24 multiple-choice questions (1 point per correct answer; 0 points for wrong or unanswered questions), and two exercises (up to 4 points each). The content of the exam for non attending students will be based only on required textbook.
Professor(s)