New Business Start-Up
A.Y. 2025/2026
Learning objectives
Launching a new business is a highly uncertain process. It starts with the discovery of an opportunity and unfolds through the development of a business model to exploit that opportunity. This course is meant to introduce students with theory, techniques and practice entrepreneurs can apply for managing the complexity of starting up a new business. The basic steps required to plan, start and run a new business will be covered. By applying a "learning by doing" approach and working on real cases, students will analyze opportunity identification, set a value proposition, collect evidence to validate their assumptions, and orchestrate all the needed resources to exploit a business opportunity. Traditional lectures will be combined with a strong link to the entrepreneurship eco-systems, to train students on how to develop a business plan. Students will also have the opportunity to take part of seminars, speeches from "insiders", public pitch sessions, crowdfunding campaigns.
Expected learning outcomes
By the end of the course, students will learn how to perform the distinct business planning activities throughout the steps of an entrepreneurial process. By applying agile working, lean business planning, tools for market and competitor analysis, trend-watching and data crunching, students will be able to understand how to create value for customers and investors, as well as for the other stakeholders involved. Moreover, they will acquire knowledge and skills to evaluate the potential of business initiatives, while managing risks and uncertainty and preventing failure. By working in teams, students will also develop collaborative attitudes, as well as self-assessment skills.
Lesson period: Second trimester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Responsible
Lesson period
Second trimester
Course syllabus
Please note that the course structure presented here reflects the program for attending students. The course structure is however subject to change depending on class preparation.
Main topics will cover:
- Developing and Validating Entrepreneurial Ideas and Business ModelsB
- Building Effective Teams and Boards
- Managing Growth and Scaling Ventures
- Engaging Investors and Strategic Partners
- Effective Pitching and Venture Advancement
Main topics will cover:
- Developing and Validating Entrepreneurial Ideas and Business ModelsB
- Building Effective Teams and Boards
- Managing Growth and Scaling Ventures
- Engaging Investors and Strategic Partners
- Effective Pitching and Venture Advancement
Prerequisites for admission
All the first year's courses
Teaching methods
Lectures, key note speeches, case studies, assignments
Teaching Resources
Attending Students
- Professor's slides and selected documents and readings
- Books chapters
Non attending students:
- New Venture Creation: Entrepreneurship for the 21st Century, 10th Edition 9814577464 or 9789814577 by Stephen Spinelli, Rob Adams (UK)
- Entrepreneurial Finance - Finance and Business Strategies for the Serious Entrepreneur (English Edition). by Steven Rogers, McGraw-Hill Education.
- Professor's slides and selected documents and readings
- Books chapters
Non attending students:
- New Venture Creation: Entrepreneurship for the 21st Century, 10th Edition 9814577464 or 9789814577 by Stephen Spinelli, Rob Adams (UK)
- Entrepreneurial Finance - Finance and Business Strategies for the Serious Entrepreneur (English Edition). by Steven Rogers, McGraw-Hill Education.
Assessment methods and Criteria
Attending Students:
50% through a written exam
50% through a business project
Not attending students:
100% written exam
50% through a written exam
50% through a business project
Not attending students:
100% written exam
Professor(s)