Place Marketing
A.Y. 2025/2026
Learning objectives
The course provides students the knowledge and the practical tools to define proper place marketing strategies. In particular, the course is designed in order to:
· use territorial marketing as a tool to manage place (city, region)
· depict and discuss fundamental variables of marketing process
· draw place marketing strategy
· discuss Town Centre Management model
· use territorial marketing as a tool to manage place (city, region)
· depict and discuss fundamental variables of marketing process
· draw place marketing strategy
· discuss Town Centre Management model
Expected learning outcomes
At the end of the course student will be able to:
· Assess the marketing strategy of a place (city; region).
· Choose the appropriate methodologies related to territorial marketing
· Be able to make strategic decisions on the best branding strategy
· Draw the structure of a place marketing plan
· Assess the marketing strategy of a place (city; region).
· Choose the appropriate methodologies related to territorial marketing
· Be able to make strategic decisions on the best branding strategy
· Draw the structure of a place marketing plan
Lesson period: First semester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Lesson period
First semester
SECS-P/08 - MANAGEMENT - University credits: 6
Lessons: 48 hours
Professor:
Zanderighi Luca Giovanni Maria
Professor(s)
Reception:
Room .....