Public and Corporate Communication (Classe LM-59)-Enrolled from 2020/2021 Academic Year
Master programme
A.Y. 2020/2021
LM-59 - Scienze della comunicazione pubblica, d'impresa e pubblicità (EN)
This degree programme aims to provide graduates with a range of specialisations in the fields of public communication, corporate communication, marketing, advertising and market and opinion research. The educational and cultural project of the course intends to offer an advanced and interdisciplinary education and training with a strong opening to the world of enterprise in the domestic and international contexts and to communication activities within public and political organisations.
Among the foreseeable professional outlets for graduates of the master's degree in public and business communication are:
· Positions of high responsibility in the organization and management of press offices, external relations and Public relations Offices (URP);
· Planners and managers of institutional and enterprise communication plans;
· Experts in e-government in public administrations at local, provincial, regional and national level;
· Researchers and analysts in demoscopic institutes, market research, political analysis and public policy;
· Experts in the representation of interests at profit and non-profit enterprises, associations, public and private government agencies at sub-national, national, and international level;
· Political marketing consultants for parties and candidates
Employment statistics (Almalaurea)
· Positions of high responsibility in the organization and management of press offices, external relations and Public relations Offices (URP);
· Planners and managers of institutional and enterprise communication plans;
· Experts in e-government in public administrations at local, provincial, regional and national level;
· Researchers and analysts in demoscopic institutes, market research, political analysis and public policy;
· Experts in the representation of interests at profit and non-profit enterprises, associations, public and private government agencies at sub-national, national, and international level;
· Political marketing consultants for parties and candidates
Employment statistics (Almalaurea)
Per l'ammissione gli studenti dovranno sostenere una prova nel corso della quale saranno verificate la conoscenza della lingua inglese e le competenze nei settori di informatica, marketing, statistica e teorie della comunicazione.
The MA in Public and Corporate Communication, through the Department of Social and Political Sciences, has signed exchange agreements with the Australian university "University of South Australia" (Adelaide).
Students can attend a semester in the faculties and graduate courses specified in the agreements, and have their exams recognized, as in the Erasmus program. An excellent knowledge of the English language, properly certified, is required to participate. Special calls establish other conditions to enter the selection. These exchanges do not enjoy any financial support from the University of Milano.
Students can attend a semester in the faculties and graduate courses specified in the agreements, and have their exams recognized, as in the Erasmus program. An excellent knowledge of the English language, properly certified, is required to participate. Special calls establish other conditions to enter the selection. These exchanges do not enjoy any financial support from the University of Milano.
La frequenza è fortemente consigliata.
Courses list
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Social and Institutional Communication | 9 | 60 | Italian | SPS/08 |
| Optional | ||||
| Behavioural Sociology | 9 | 60 | English | SPS/07 |
| Communication Methods and Techniques | 9 | 60 | Italian | SPS/08 |
| Cross-Media Communication | 9 | 60 | Italian | SPS/08 |
| Data Analysis | 9 | 60 | Italian | SECS-S/01 SPS/07 |
| Web Communication | 9 | 60 | English | INF/01 |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Marketing (advanced) | 9 | 60 | Italian | SECS-P/08 |
| Optional | ||||
| Sociology of Consumption | 9 | 60 | Italian | SPS/08 |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Advertising and Integrated Communication | 9 | 60 | Italian | SPS/08 |
| Information, Rights and Digital Markets | 9 | 60 | Italian | IUS/05 IUS/10 |
| Optional | ||||
| Datafied Society | 9 | 60 | English | SPS/08 |
Optional activities and study plan rules
1 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Data Analysis | 9 | 60 | Italian | First trimester | SECS-S/01 SPS/07 |
| Datafied Society | 9 | 60 | English | Third trimester | SPS/08 |
| Web Communication | 9 | 60 | English | First trimester | INF/01 |
2 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Communication Methods and Techniques | 9 | 60 | Italian | First trimester | SPS/08 |
| Cross-Media Communication | 9 | 60 | Italian | First trimester | SPS/08 |
- The student must obtain 9 CFU in one of the following modules.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Behavioural Sociology | 9 | 60 | English | First trimester | SPS/07 |
| Sociology of Consumption | 9 | 60 | Italian | Second trimester | SPS/08 |
be activated by the A.Y. 2021/2022
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Consumer and Shopping Behaviour | 9 | 60 | Italian | SECS-P/08 |
| Optional | ||||
| Corporate Communication and Public Relations | 9 | 60 | Italian | SPS/08 |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Neuromarketing | 9 | 60 | Italian | SECS-P/08 |
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Final Exam | 21 | 0 | Italian | |
Optional activities and study plan rules
15 - The student must obtain 9 CFU from one or more optional activities
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Corporate Communication and Public Relations | 9 | 60 | Italian | First trimester | SPS/08 |
| Neuromarketing | 9 | 60 | Italian | Second trimester | SECS-P/08 |
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Methods and Tools for Analysing and Presenting Open Data | 3 | 20 | Italian | SPS/07 |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Survey Methods and Techniques | 3 | 20 | Italian | SPS/07 |
Optional activities and study plan rules
6 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also the 'Survey Methods and Techniques' Lab and 'Methods and tools for analysing and presenting open data' Lab
Among optional activities, students can choose also the 'Survey Methods and Techniques' Lab and 'Methods and tools for analysing and presenting open data' Lab
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Lab: Methods and Tools for Analysing and Presenting Open Data | 3 | 20 | Italian | First trimester | SPS/07 |
| Lab: Survey Methods and Techniques | 3 | 20 | Italian | Second trimester | SPS/07 |
- The student must obtain 9 CFU from one or more optional activities
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Digital Cultures and Communication Research | 9 | 60 | English | SPS/08 |
| Optional | ||||
| Behavioural Sociology | 9 | 60 | English | SPS/07 |
| Data Analysis | 9 | 60 | English | SPS/07 |
| Economics of Communication | 9 | 60 | English | SECS-P/06 |
| Market Regulation and Business Practices | 9 | 60 | English | IUS/05 |
| Web Communication | 9 | 60 | English | INF/01 |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Marketing (advanced) | 9 | 60 | English | SECS-P/08 |
| Optional | ||||
| Consumer Culture | 9 | 60 | English | SPS/07 |
| Digital Society | 9 | 60 | English | SPS/07 |
| Human Resources Management | 9 | 60 | English | SECS-P/10 |
| Public Opinion Research | 9 | 60 | English | SPS/11 |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Datafied Society | 9 | 60 | English | SPS/08 |
| Research Design | 9 | 60 | English | SPS/07 |
Optional activities and study plan rules
11 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Datafied Society | 9 | 60 | English | Third trimester | SPS/08 |
| Human Resources Management | 9 | 60 | English | Second trimester | SECS-P/10 |
12 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Economics of Communication | 9 | 60 | English | First trimester | SECS-P/06 |
| Research Design | 9 | 60 | English | Third trimester | SPS/07 |
3 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Data Analysis | 9 | 60 | English | First trimester | SPS/07 |
| Digital Society | 9 | 60 | English | Second trimester | SPS/07 |
| Web Communication | 9 | 60 | English | First trimester | INF/01 |
8 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Behavioural Sociology | 9 | 60 | English | First trimester | SPS/07 |
| Market Regulation and Business Practices | 9 | 60 | English | First trimester | IUS/05 |
9 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Consumer Culture | 9 | 60 | English | Second trimester | SPS/07 |
| Public Opinion Research | 9 | 60 | English | Second trimester | SPS/11 |
be activated by the A.Y. 2021/2022
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Advertising Communication | 9 | 60 | English | SPS/08 |
| Corporate Communication | 9 | 60 | English | SPS/08 |
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Final Exam | 21 | 0 | English | |
Optional activities and study plan rules
7 - The student must obtain 9 CFU chosen among formative activities (stage, internships or labs).
- The student must obtain 9 CFU from one or more optional activities
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Behavioural Sociology | 9 | 60 | English | SPS/07 |
| Data Analysis | 12 | 80 | English | SPS/07 |
| Digital Cultures and Communication Research | 6 | 40 | English | SPS/08 |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Data Access and Regulation | 12 | 80 | English | INF/01 IUS/09 |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Analytics for Complex Organizations | 6 | 40 | English | SECS-P/10 |
| Multivariate Analysis for Social Scientists | 9 | 60 | English | SPS/04 |
| Social and Political Attitudes | 6 | 40 | English | SPS/11 |
be activated by the A.Y. 2021/2022
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Big Data Analytics | 9 | 60 | English | SPS/04 |
| Policy Design Analysis and Evaluation | 12 | 80 | English | INF/01 SPS/04 |
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Final Exam | 21 | 0 | English | |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Introduction to Digital Ethnography | 1.5 | 10 | English | SPS/08 |
| Lab: Introduction to Latex | 1.5 | 10 | English | SPS/07 |
Optional activities and study plan rules
7 - The student must obtain 9 CFU chosen among formative activities (stage, internships or labs).
- The student must obtain 9 CFU from one or more optional activities
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Digital Cultures and Communication Research | 9 | 60 | English | SPS/08 |
| Optional | ||||
| Behavioural Sociology | 9 | 60 | English | SPS/07 |
| Data Analysis | 9 | 60 | English | SPS/07 |
| Web Communication | 9 | 60 | English | INF/01 |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Digital Society | 9 | 60 | English | SPS/07 |
| Public Opinion Research | 9 | 60 | English | SPS/11 |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Datafied Society | 9 | 60 | English | SPS/08 |
| Research Design | 9 | 60 | English | SPS/07 |
| Survey Methods | 6 | 40 | English | SPS/07 |
Optional activities and study plan rules
14 - The student must obtain 9 CFU from one or more optional activities.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Behavioural Sociology | 9 | 60 | English | First trimester | SPS/07 |
| Data Analysis | 9 | 60 | English | First trimester | SPS/07 |
| Web Communication | 9 | 60 | English | First trimester | INF/01 |
be activated by the A.Y. 2021/2022
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Big Data and Digital Methods | 12 | 80 | English | INF/01 SPS/08 |
| Journalism, Media and Politics | 9 | 60 | English | SPS/08 |
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Final Exam | 21 | 0 | English | |
Optional activities and study plan rules
7 - The student must obtain 9 CFU chosen among formative activities (stage, internships or labs).
- The student must obtain 9 CFU from one or more optional activities
Course location
Milano
Presidente del Collegio Didattico
Prof. Lorenzo Mosca
Reference structures
Contacts
- Per tutte le richieste di informazioni è possibile scrivere a:
[email protected]
A.Y. 2025/2026
A.Y. 2024/2025
A.Y. 2023/2024
A.Y. 2022/2023
A.Y. 2021/2022
A.Y. 2020/2021
A.Y. 2019/2020
A.Y. 2018/2019
Official documents