Economics of communication
A.A. 2018/2019
Obiettivi formativi
This course is a survey of economic issues in communication and cultural industries.
It examines some of the special aspects of these businesses that complicate the market processes, such as the particular nature of demand for experience goods, pricing strategy, scale economies and obstacles to market equilibrium that motivate public policy
The goal is to give economic instruments for the analysis of the areas of communication and their specific problems with regard to competition, business strategies and public policies.
The course will analyze several industries to provide an overview of the markets for different kinds of information goods.
We will use the tools of microeconomics and of industrial economics to provide insights about features and processes that explain the specific outcomes observed in the markets for experience goods, cultural goods and information goods.
It examines some of the special aspects of these businesses that complicate the market processes, such as the particular nature of demand for experience goods, pricing strategy, scale economies and obstacles to market equilibrium that motivate public policy
The goal is to give economic instruments for the analysis of the areas of communication and their specific problems with regard to competition, business strategies and public policies.
The course will analyze several industries to provide an overview of the markets for different kinds of information goods.
We will use the tools of microeconomics and of industrial economics to provide insights about features and processes that explain the specific outcomes observed in the markets for experience goods, cultural goods and information goods.
Risultati apprendimento attesi
Non definiti
Periodo: Primo trimestre
Modalità di valutazione: Esame
Giudizio di valutazione: voto verbalizzato in trentesimi
Corso singolo
Questo insegnamento non può essere seguito come corso singolo. Puoi trovare gli insegnamenti disponibili consultando il catalogo corsi singoli.
Programma e organizzazione didattica
Edizione unica
Responsabile
Periodo
Primo trimestre
STUDENTI FREQUENTANTI
Programma
Industries examinated will include:
· Movie business: the project nature of production, vertical integration, specific contingent contract
· Music and publishing with emphasis on intellectual property
· Television and radio and the fundamental differences between public and private broadcasting market
· Art market
· Live performances
· Museum and cultural heritage
· Book publishing
Main economic topics include: Production and costs (fixed and variable); Demand and elasticity; Perfect competition and monopoly;
Oligopoly; Vertical integration; Market definition and concentration; Windowing and price discrimination; Definition of media markets; Two sided market. Barriers to entry; Collusion and price war; Differentiation and Pricing; Advertising and competition; Public policy and antitrust .
Topics more related to the economics of cultural sector are: Costs desease, Team production, Subsidies in cultural sector, Merit goods, Principal agent model, Copyright and piracy, Transaction cost theory of the firm, Product novelty and perceived risk, nobody knows, Search and information costs: gate keepers and critics, network effects, bandwagon and snowball
· Movie business: the project nature of production, vertical integration, specific contingent contract
· Music and publishing with emphasis on intellectual property
· Television and radio and the fundamental differences between public and private broadcasting market
· Art market
· Live performances
· Museum and cultural heritage
· Book publishing
Main economic topics include: Production and costs (fixed and variable); Demand and elasticity; Perfect competition and monopoly;
Oligopoly; Vertical integration; Market definition and concentration; Windowing and price discrimination; Definition of media markets; Two sided market. Barriers to entry; Collusion and price war; Differentiation and Pricing; Advertising and competition; Public policy and antitrust .
Topics more related to the economics of cultural sector are: Costs desease, Team production, Subsidies in cultural sector, Merit goods, Principal agent model, Copyright and piracy, Transaction cost theory of the firm, Product novelty and perceived risk, nobody knows, Search and information costs: gate keepers and critics, network effects, bandwagon and snowball
Informazioni sul programma
The first part of the course explore economic concepts and communication industries with traditional lectures and policy discussions.
A mid term exam allow to attend the second part with small workgroup that perform an industry analysis.
Each student will produce an individual paper and each group will prepare a presentation that will be delivered in the last lecture.
In order to participate to the workgroup in the second part student must pass the midterm exam
A mid term exam allow to attend the second part with small workgroup that perform an industry analysis.
Each student will produce an individual paper and each group will prepare a presentation that will be delivered in the last lecture.
In order to participate to the workgroup in the second part student must pass the midterm exam
Propedeuticità
In order to follow the course the student must have:
Some basic economic ideas about supply and demand; competition and monopoly
Some knowledge of media organizations and markets. Information products
Some familiarity with graphs and curve representations
Some basic economic ideas about supply and demand; competition and monopoly
Some knowledge of media organizations and markets. Information products
Some familiarity with graphs and curve representations
Prerequisiti
There will be a written exam with 8 open questions with short answers
Materiale di riferimento
STUDENTI NON FREQUENTANTI
The mid term exam for attendant students will be held during the lectures on the following program
Ruth Towse, 2013, A textbook of Cultural economics, Cambridge University Press; chapters: 7,8, 9, 10, 13, 14, 15,16, 17, 18
Lipczinski, Wilson Goddard, 2013, Industrial organization: Competition, Strategy and Policy (fourth edition), Pearson; pages 30-60, 61-79, 159-164, 171-172, 174-176, 179-188, 191-200, 203-210, 214-232 (excluding224), 234-246, 253-261, 367-393, 439-445, 447-454, 472-484, 490-504, 571-595, 601-615 669-694.
Evan, Schmalensee, The industrial organization of market with two sided platform , downlodable papers
Ruth Towse, 2013, A textbook of Cultural economics, Cambridge University Press; chapters: 7,8, 9, 10, 13, 14, 15,16, 17, 18
Lipczinski, Wilson Goddard, 2013, Industrial organization: Competition, Strategy and Policy (fourth edition), Pearson; pages 30-60, 61-79, 159-164, 171-172, 174-176, 179-188, 191-200, 203-210, 214-232 (excluding224), 234-246, 253-261, 367-393, 439-445, 447-454, 472-484, 490-504, 571-595, 601-615 669-694.
Evan, Schmalensee, The industrial organization of market with two sided platform , downlodable papers
Materiale di riferimento
Reading material for non attendant students
Ruth Towse, 2013, A textbook of Cultural economics, Cambridge University Press; chapters: 1, 2, 3, 4, 5 6, 7,8, 9, 10, 11, 13, 14, 15,16, 17, 18
Lipczinski, Wilson Goddard, 2013, Industrial organization: Competition, Strategy and Policy, Pearson; pages 30-60, 61-79, 81 -153, 159-164, 171-172, 174-176, 179-188, 191-200, 203-210, 214-232 (excluding224), 234-246, 253-261, 367-393, 439-445, 447-454, 472-484, 490-504, 571-595, 601-615 669-694, 698-731.
Evan, Schmalensee, The industrial organization of market with two sided platform , downlodable papers https://www.law.berkeley.edu/files/Evans_and_Schmalensee_-_Two_Sided_Markets.pdf
Adler M 2006, Stardom and talent, in: Hanbook of the Economics of art and culture, North Holland, dowlodable paper http://www.columbia.edu/~ma820/Stardom%20and%20Talent.pdf
Armstrong Weed, 2007, Public services broadcasting in the digital world, dowlodable paper http://www.econ.ucl.ac.uk/downloads/armstrong/PSB_Armstrong_Weeds.pdf
Canoy M, J. van Ours, F.van der Ploeg, 2007, The economics of books, downlodable paper http://www.cesifo-group.de/ifoHome/publications/working-papers/CESifoWP/CESifoWPdetails?wp_id=14558993
Christopherson S., M.Storper, The effects of flexible specialization on industrial politics and the labour market: the motion picture industry, dowlodable paper http://www.jstor.org/discover/10.2307/2523392?uid=2&uid=4&sid=21104453971041
Marco Gambaro, 2014, Teaching Notes ( on ariel)
THE LINKS ARE INTENDED ONLY AS A USEFUL SUPPORT: IF ANY LINK CHANGED PLEASE FIND THE PAPER BY YOURSELF
Ruth Towse, 2013, A textbook of Cultural economics, Cambridge University Press; chapters: 1, 2, 3, 4, 5 6, 7,8, 9, 10, 11, 13, 14, 15,16, 17, 18
Lipczinski, Wilson Goddard, 2013, Industrial organization: Competition, Strategy and Policy, Pearson; pages 30-60, 61-79, 81 -153, 159-164, 171-172, 174-176, 179-188, 191-200, 203-210, 214-232 (excluding224), 234-246, 253-261, 367-393, 439-445, 447-454, 472-484, 490-504, 571-595, 601-615 669-694, 698-731.
Evan, Schmalensee, The industrial organization of market with two sided platform , downlodable papers https://www.law.berkeley.edu/files/Evans_and_Schmalensee_-_Two_Sided_Markets.pdf
Adler M 2006, Stardom and talent, in: Hanbook of the Economics of art and culture, North Holland, dowlodable paper http://www.columbia.edu/~ma820/Stardom%20and%20Talent.pdf
Armstrong Weed, 2007, Public services broadcasting in the digital world, dowlodable paper http://www.econ.ucl.ac.uk/downloads/armstrong/PSB_Armstrong_Weeds.pdf
Canoy M, J. van Ours, F.van der Ploeg, 2007, The economics of books, downlodable paper http://www.cesifo-group.de/ifoHome/publications/working-papers/CESifoWP/CESifoWPdetails?wp_id=14558993
Christopherson S., M.Storper, The effects of flexible specialization on industrial politics and the labour market: the motion picture industry, dowlodable paper http://www.jstor.org/discover/10.2307/2523392?uid=2&uid=4&sid=21104453971041
Marco Gambaro, 2014, Teaching Notes ( on ariel)
THE LINKS ARE INTENDED ONLY AS A USEFUL SUPPORT: IF ANY LINK CHANGED PLEASE FIND THE PAPER BY YOURSELF
Docente/i
Ricevimento:
giovedì dalle 10,30 alle 12,30; giovedì 29 maggio e giovedì 5 giugno il ricevimento è sospeso.
DEMM stanza 20