Corporate Communication

- Understanding the role of Corporate Communication as a management tool to build, develop, handle and protect the corporate reputation;
- Understanding how essential corporate reputation is in the management of the relationships with the company's internal and external stakeholders;
- Understanding how reputation and relationships can be determinant in the pursuing of business goals and results;
- Knowing what are the founding elements of the discipline, the processes, the tools and the modes to design effective communications (to serve the Corporation's purposes) while being coherent to the positioning and the core values of the Corporation.
The course is structured in order to allow the contextualisation of the principles already acquired by the students in previous courses (such as, for instance, marketing, advertising, public relations, human resources), and linking them to the wider corporate communication strategy.

Undefined